Email Marketing Specialist (m/f/d)

IntroDo you enjoy turning marketing ideas into effective, automated customer journeys? We’re looking for an Email Marketing Specialist (m/f/d) to strengthen our Marketing team in Hannover. In this role, you’ll focus on email marketing and marketing automation – building campaigns, creating targeted audiences, developing automated workflows, and using performance insights to continuously improve our communications. You’ll work closely with regional Marketing, Content, Design and Sales teams in an international environment and help us deliver relevant communications throughout the customer lifecycle. Your JobPlan, build, test and optimize email campaigns, newsletters and automated marketing workflows in HubSpot. Create relevant audience segments based on customer data, behavior and lifecycle stages. Build and improve automated journeys such as nurture, follow-up, re-engagement and lifecycle campaigns. Use personalization and dynamic content to make communications more relevant to different audiences. Monitor campaign performance and turn key metrics and A/B test results into practical improvements. Ensure campaigns are thoroughly tested before launch, including links, tracking, personalization, segmentation and responsive display. Collaborate with Content, Design, Regional Marketing and Sales teams to deliver effective campaigns. Help maintain clean and reliable marketing data and support the connection between HubSpot, Salesforce and our website. Follow email marketing best pr