Description du poste
About the role
As Field Marketing Lead, you make sure our global strategy has local impact: every region turns our positioning, campaigns and content into pipeline in its own market.
Scope
Field marketing takes our global strategy into each market through four areas: pipeline support, partner marketing, events, and content. You'll build and lead a team of 3 Field Marketing Managers (North America, France & MEA, Italy, Spain & DACH).
The team is still being formed, and you'll help hire the regional roles. Success means pipeline sourced and influenced in every region, with field plans that stay aligned with global priorities.
Core responsibilities
Lead the team across the four areas
Pipeline support: make sure pipeline is generated locally and tracked through every GTM activation, with processes agreed with the sales, BDR and sales enablement managers.
Partner marketing: build the system that turns partner relationships into visibility, co-marketing, joint GTM motions and shared events, alongside our partnerships team.
Events: apply the global event strategy locally and bring regional feedback back into the global plan.
Content: localize global content, feed local insight back to the global content team, and design the media and PR activation program each region runs.
Cross-functional coordination
Coordinate across departments and functions so global plans and regional execution stay in sync.
Bring market intelligence back to Product Marketing: local competitors, regul