Description du poste
About viral.appviral.app is the software brands and agencies use to run UGC marketing at scale. It helps to hire creators, track every video on TikTok, Instagram, YouTube, Facebook and Snapchat, and pay creators based on performance.
So far the founders have run marketing alongside everything else: SEO and content, free tools, our newsletter The FYP Leak, Google Ads, and posts on LinkedIn and X. Tracking and a lot of the scrappy growth work already run on AI automations we built ourselves. We're hiring a Growth Lead for the channels and content that don't automate well and need skill and taste.
This is a hands-on role. You set the plan and do most of the work together with the founders.
Your tasksOwn growth end to end: the plan, the budget and the execution.
Build a niche audience around creator marketing on LinkedIn and X under your own name. If you already have one, bring it. If you don't, you're motivated to build it from zero.
Create the content formats that are hard to automate, for example short-form video, customer stories, founder-led posts and deep dives on what makes UGC perform.
Test and run any channel that could bring us customers, for example LinkedIn, X, YouTube, cold email, Google Ads, Meta ads, organic content, AEO (getting cited by ChatGPT, Perplexity and Google AI Overviews), Reddit, affiliate marketing and B2B creators. Spend most of your time on the channels where quality beats volume.
For paid channels, run the ad accounts yourself: targeting, copy, crea