Marketing Specialist DACH

Position in the Organization: The Marketing Specialist is part of the DACH Marketing Team and reports to the Regional Marketing Manager. Responsibilities: As a Marketing Specialist, you are responsible for planning, executing, and optimizing marketing activities that strengthen brand awareness, generate leads, and foster customer loyalty. You will work closely with Sales, Product Management, and external partners to develop effective campaigns and continuously advance our marketing strategy. Key Tasks: · Develop and implement marketing campaigns (online & offline) · Plan, create, and optimize content (e.g., blog articles, newsletters, social media posts) · Manage budget planning and control within your area of responsibility · Conduct market and competitor analyses · Analyze campaign results and derive actionable recommendations · Collaborate with external agencies and service providers · Work closely with the design team to ensure relevant and high-quality campaign materials · Prepare and participate in new product launches, customer presentations, price lists, catalogs, and promotional materials · Coordinate and manage local product samples, customers, trade fairs, and showrooms · Support the execution of consumer and trade fairs and events · Professionally manage the blogger community · Actively support product management with translations, product tests, and daily product-related tasks · Develop and implement exciting partnership campaigns with partners fro