Description du poste
<h2><strong>The Role</strong></h2>
<p>The Growth Mega Alliance (GMA) builds the platforms that power how HelloFresh acquires, converts, and retains customers across 18 markets and multiple brands, across five pillars: AdTech, Conversions, Payments, Communications, and Customer Value Optimization (CVO).</p>
<p>As Principal Engineer, you are the technical visionary for these platforms. You define architectural direction across all five pillars, lead the most consequential cross-cutting initiatives, and raise the technical bar for the entire organization. This is a hands-on leadership role - you code, review, and design alongside the senior and staff engineers who look to you as the technical lead.</p>
<h2><strong>What You'll Do</strong></h2>
<h3><strong>GenAI & Agentic Engineering Leadership</strong></h3>
<ul>
<li>Own GMA's GenAI strategy: identify the highest-leverage opportunities across all five pillars where AI/ML unlocks step-change outcomes, for both engineering productivity and customer-facing capabilities.</li>
<li>Establish agentic development workflows — where specs drive AI-assisted code generation — and scale them from early adopters to standard practice. Build the guardrails and reference architectures that enable squads to work AI-natively.</li>
<li>Develop and articulate a clear point of view on how engineering teams need to evolve in skills, process, and culture to realize the gains that agentic tools make possible.</li>
</ul>
<h3><strong>Growth Plat