Product Marketing Manager

About the role As Product Marketing Manager, you shape how the market understands our portfolio: positioning, differentiation and outside-in stories that turn complex legal tech into value buyers recognise, and that drive pipeline and revenue. Scope You'll join a small Product Marketing team within the global Marketing department. Your focus is the market narrative and making sure GTM teams use it. Product training, documentation and demo environments sit with our Enablement teams. Success means clarity in the market, consistent positioning, and GTM teams who tell our story well. Core responsibilities Foundational strategy Develop deep market and competitive insight. Update and evolve ICPs, personas and use cases. Inform product and GTM direction based on market opportunity and customer reality. Positioning and messaging Apply positioning, differentiation and value propositions across all content and assets, internal and external. Translate product capabilities into compelling, customer-centric narratives. Shape the content and messaging frameworks that guide all customer-facing communication. Operational impact Activate positioning across the GTM organization through launch alignment, messaging briefings and strategic field engagement. Partner with Sales Enablement to embed messaging frameworks in the field. Drive coherence across website, campaigns, launches and proof points. Refine positioning using win/loss insights and market feedback. Become a product expert: