We are looking for a Principal to lead global campaign operations at Prosci. You will turn Marketing plans for our Individual and Enterprise audiences into consistent, well-built campaigns across regions.
You will own how campaigns are planned, built, tested and measured in HubSpot. You will direct a specialist partner team, and set the standards that let regional marketers move quickly while maintaining quality and governance.
This is a hands-on leadership role. You will be our senior Marketing-side expert in campaign operations and HubSpot, setting the operating model, standards and quality bar while directing specialist delivery support. You should be comfortable building and troubleshooting when needed, but your main job is making the whole campaign operation work well at scale.
Requirements
What you will do
Partner with Individual, Enterprise and regional Marketing leaders to translate demand strategy into scalable campaign execution Own the end-to-end campaign process, from brief and plan to build, launch, QA and measurement, across email, nurture, webinars, events and landing pages Set global campaign standards, templates and processes that regional teams can use with confidence Act as the senior Marketing expert on how HubSpot is used for campaigns, including audiences, segmentation and automation Direct and quality-check the work of our specialist partner team Define campaign measurement requirements, and make sure every campaign has the right taxonomy, tracking a