Description du poste
💼What your missions will be:
Own Bigblue’s Content Strategy: Develop and execute a content roadmap spanning customer stories, newsletters, landing pages, and high-impact video content.
Lead Social Media: Manage and grow Bigblue’s presence on both paid and organic channels, creating engaging campaigns that drive inbound product demand and brand awareness.
Project Manage ABM Initiatives: Coordinate cross-functional projects to support Account-Based Marketing (ABM) and demand capture for merchants ready to switch logistics.
Landing Page Development: Collaborate with designers and product teams to create and optimise landing pages that convert high-intent prospects.
Employer Brand: Partner with People teams to elevate Bigblue’s employer brand to attract top talent.
Performance & Analytics: track results, and optimise content and campaigns for maximum impact and ROI.
📦What Success Looks Like:
A steady pipeline of inbound leads from content and social channels.
High engagement rates on video and social campaigns.
Bigblue is recognised for its thought leadership and strong employer brand in the logistics and e-commerce space.
Efficient project delivery for ABM and cross-team marketing initiatives.
👨🎤You will succeed in this role if you have::
B2B marketing experience: At least 3 years of hands-on B2B marketing experience in a startup or scaleup.
End-to-end ownership: A proven track record of owning a marketing channel or initiative—from strategy and prioritisation to hands