Senior CRM Strategy Manager, Leads Capture (all genders)

<h2><strong>The role</strong></h2> <p>Reporting to the Director of Leads &amp; Prospects in New York, you will be a part of the strategy team, supporting global marketing leadership, shaping how HelloFresh Group engages, nurtures, and converts prospective customers across 17 markets and six brands.</p> <p>You will be responsible for identification and collection of communication consents from leads arriving from acquisition channels. You will actively collaborate with our Product team, to ensure a smooth and customer friendly experience, as well as legal compliance. Once leads are “captured” you will collaborate with the lifecycle team on conceptualization, personalization and localization of global lifecycle journeys for leads and prospects across all communication channels. Working within a distributed, international team across multiple time zones, you will play a key role in aligning strategy and execution globally.</p> <p style=&quot;text-align: justify;&quot;><span style=&quot;font-weight: 400;&quot;>Above all, we are looking for people who will <strong>make HelloFresh</strong> <strong>better.</strong> We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.</span></p> <h2><strong>What you’ll do</strong></h2> <ul> <li><strong>Run the Leads capture program:</strong> Defining and implementing the end-to-end life