Senior National Account Manager

The Practical Detail Location: Hybrid | Remote Why this role matters In your first year, you will deliver an ambitious growth plan for Flora Food Group's largest customer, Bidfood, driving both sales and margin across the full P&L. This role is critical to strengthening Flora's position in the food service market by embedding a joint business plan that aligns Flora's brand priorities with Bidfood's commercial strategy. You will shape how our brands are listed, promoted, and grow within a key account that influences menus and food trends across the UK. Your work will directly impact the availability and innovation of better food in kitchens nationwide. What you'll do Own the Bidfood P&L, managing pricing, promotions, trade spend, and trade promotion management accruals to achieve sales and margin growth. Lead the joint business plan and negotiate annual trading terms to ensure Flora's brands are well positioned and invested in. Build and maintain relationships across all levels of Bidfood, from senior buyers to depot and logistics teams, to improve service and unlock commercial opportunities. Deliver new product development and innovation launches on time and at the right price, collaborating closely with culinary and new business teams. Champion the push-pull strategy by engaging Bidfood's end users—contract caterers, pubs, hotels, restaurants and Quick Serve Restaurants (QSR) — to grow brand presence and volume. Performance You will own the full P&L for the Bidfood accou