Description du poste
Location: Zaltbommel, Netherlands (Hybrid)
Reporting to: VP of Marketing
About Cyclomedia & The Role
Cyclomedia creates digital representations of the real world, giving professionals the visual data they need to manage assets and infrastructure. We are currently sharpening our commercial strategy. To drive this, we are looking for a Product Marketing Manager to bridge the gap between our product capabilities and the market.
In our setup, Product Management builds the solution, and Product Marketing wins the market. As part of the Marketing department, you keep our messaging strictly focused on customer value. You own the value propositions, the customer context, and the commercial message. Your output forms the foundation for all our demand generation campaigns.
The Role & Collaboration
As the owner of our value propositions, you define the go-to-market approach. You build this strategy through direct contact with customers and close alignment with sales and Product Management. Armed with this market reality, you brief our Regional Marketing Managers and Content Marketers on the target audiences, messaging, and commercial hooks required for their campaigns. You also work with our Sales Enablement team to ensure sales representatives have the materials they need to close deals.
Key Responsibilities
Positioning & Messaging: Translate technical product capabilities into clear positioning and go-to-market strategies that drive pipeline value and improve lead conversion r