Sr. Director of Events & Experiential

<p>Smartly is seeking a strategic, commercially-minded Senior Director of Events &amp; Experiential to lead our global event strategy and experiential marketing engine. Moving beyond traditional event coordination, this role is a core commercial growth driver and brand steward.</p> <p>Reporting directly to marketing executive leadership, the Senior Director will lead a global team across New York and London to design, execute, and scale tier-1 industry summits, Customer Advisory Boards (CAB), and regional executive activations. The Director of Events &amp; Experiential will also be responsible for overseeing Employer Brand Experiences and Workplace Events. </p> <h2><strong>What You Will Do</strong></h2> <p><em><strong>Commercial Growth &amp; Pipeline Acceleration</strong></em></p> <ul> <li>Drive Event-Influenced Revenue: Own global commercial event strategy to expand event-influenced sales pipeline.</li> <li>GTM Anchor Campaigns: Position flagship event activations (e.g., Cannes Lions, regional executive forums) as primary forcing functions that compel product, sales, and marketing teams to rally around unified market narratives and GTM launches</li> <li>Pipeline Attribution &amp; Sales Enablement: Partner closely with Marketing Operations (MOPs) and Revenue Operations (RevOps) to leverage automated 4-, 8-, and 12-week post-event pipeline reporting</li> <li>Equip Sales and Customer Success teams with actionable post-event attendee insights via follow-up assets from PMM &amp;