Sr Product Manager - Virality, Referrals & KOL

Building the Future of Open Finance Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system. The teamFounded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients. Consumer Growth builds mobile and web experiences that help people become Kraken customers, fund their accounts, invest, earn, access new products, build wealth and stay lifelong clients. Product, engineering, design, data, and lifecycle marketing build together.  The opportunityOwn growth in viral, KOL- and creator-referred new transacting users (NTUs). Set aggressive NTU targets backed by a credible growth model, then beat them. Build and scale sharing, referral, and creator systems that drive 10x, then 50x growth while hitting payback targets. Build sharing people find useful. Create natural reasons to pass on product value, and referral programs with modeled payback incentives, and without relying on aggressive incentives to hit targets. Make both work for the sender, recipient, and business. Own the audience-to-customer journey. Build an