Marketing Manager - Quick Service Restaurant (250K)

Job Title: Marketing Manager Reports To: General Manager Location: Nairobi Gross Salary: Ksh 200,000 – 250,000 Our client is a leading player in the Quick Service Restaurant (QSR) industry, committed to delivering quality food products and exceptional customer experiences. The organisation is focused on strengthening its market presence, driving profitable growth, increasing customer engagement and maintaining strong brand positioning within the Kenyan market. The company is seeking an experienced and strategic Marketing Manager to lead the development and execution of marketing strategies that drive sales growth, increase market share, strengthen brand equity and enhance customer engagement across its restaurant outlets and digital platforms. Key Responsibilities 1. Marketing Strategy and Planning Develop and implement annual marketing strategies and tactical plans aligned with the organisation's business objectives. Identify market opportunities based on consumer behaviour, industry trends, competitor activities and changing customer preferences. Recommend effective marketing initiatives, pricing strategies and promotional activities to drive sales, transactions and profitability. Develop and manage the marketing and communications calendar. 2. Campaign Management and Execution Lead the planning and execution of marketing campaigns, promotions and brand activations across traditional, digital and in-store channels. Coordinate campaign timelines, budgets and deliverables with internal teams and external agencies. Oversee the development of marketing materials, including menus, promotional posters, outdoor advertising and digital creatives. Plan and execute local store marketing initiatives and campaigns for new restaurant openings. 3. Brand Management and Product Innovation Ensure consistent brand positioning and adherence to brand standards across all restaurant outlets and marketing channels. Lead marketing initiatives for new product launches, seasonal promotions and limited-time offers. Work closely with Operations, Supply Chain and Finance teams to support product commercialisation and successful market launches. Develop initiatives that strengthen brand awareness, customer loyalty and market competitiveness. 4. Digital Marketing and Customer Engagement Oversee the organisation's digital presence across social media platforms, websites and mobile applications. Drive online sales through digital campaigns, delivery aggregator platforms and strategic promotional partnerships. Develop and implement customer loyalty and relationship management programmes to increase customer retention and visit frequency. Monitor online reviews, customer feedback and digital engagement, implementing strategies to improve the overall customer experience. 5. Market Research and Performance Analysis Conduct market research to understand consumer behaviour, market trends, competitor activities and brand positioning. Monitor sales and promotional performance in collaboration with the Operations and Sales teams. Conduct regular restaurant visits to assess marketing execution, understand customer needs and identify growth opportunities. Use market insights and performance data to refine marketing strategies and improve business results. 6. Budget Management and Reporting Develop and manage the annual marketing budget, ensuring effective allocation and utilisation of resources. Monitor marketing expenditure and evaluate the return on investment (ROI) of campaigns and promotional activities. Prepare and present regular marketing performance reports, highlighting campaign effectiveness, sales growth, customer engagement and market insights. Recommend corrective actions and improvements based on marketing performance and business results. 7. Stakeholder and Agency Management Collaborate with Operations, Finance, Supply Chain and other departments to ensure alignment and effective execution of marketing initiatives. Manage relationships with creative, media, digital and market research agencies to ensure quality and timely delivery of marketing activities. Represent the organisation at relevant industry events, community engagements and corporate social responsibility initiatives. 8. Team Leadership Lead, coach, mentor and motivate the marketing team to achieve departmental objectives. Set performance targets, monitor team performance and support the professional development of team members. Oversee day-to-day marketing activities while ensuring alignment with the organisation's long-term business goals. Qualifications & Experience Bachelor's degree in Marketing, Business Administration or a related field. A CIM qualification will be an added advantage. Minimum 7–10 years of marketing experience, with at least 3 years in a managerial role. MUST have proven experience working within the Quick Service Restaurant (QSR) industry. This is a mandatory requirement for the role. Demonstrated experience in developing and executing marketing strategies within the restaurant or food service industry. Proven track record in managing marketing campaigns, product launches, digital marketing and brand development. Experience managing marketing budgets, evaluating campaign performance and measuring return on investment. Strong understanding of consumer behaviour, market trends and competitive positioning within the food service industry. Excellent leadership, communication, analytical and stakeholder management skills. Ability to develop innovative marketing strategies that drive sales growth, customer engagement and brand visibility. How to Apply If you are up to the challenge and possess the necessary qualifications and experience, please send your CV only, quoting the job title Marketing Manager-QSR in the email subject, to jobs@corporatestaffing.co.ke before 16th November 2026. NB: Only shortlisted candidates will be contacted. If you do not receive any communication from us within two weeks of your application, kindly consider your application unsuccessful. We appreciate your interest and thank you for applying. Corporate Staffing Services never asks candidates to pay any money or pay for tests at any stage of the recruitment process.