Digital Content Creator & Social Media Coordinator

Digital Content Creator & Social Media CoordinatorBrookview Childcare Ltd. | Tralee, Co. KerryJob Type: Full-Time, PermanentHours: 39 hours per weekSalary: €37,518 per annum (€18.50 per hour)About BrookviewBrookview Childcare Ltd. is a growing provider of school-age childcare services, operating across Kerry, Cork and Limerick.We are seeking a creative, organised and motivated Digital Content Creator & Social Media Coordinator to join our team and take responsibility for developing our digital presence, marketing initiatives, creative content and company communications.This is a varied, full-time position offering the opportunity to contribute to the growth of our organisation through digital marketing, social media management, visual content creation, recruitment campaigns, brand development and communications.Key ResponsibilitiesDigital Marketing & Social MediaManage and develop Brookview's company-wide social media presence, including Facebook, Instagram, TikTok and YouTube.Develop and implement social media strategies, marketing campaigns and promotional initiatives to increase brand awareness and audience engagement.Plan, create, edit and publish engaging digital content, including photography, videos, reels, graphics and promotional materials.Develop marketing campaigns to promote childcare services, programmes and enrolment opportunities.Maintain a structured social media content calendar and coordinate content submissions from individual centres.Manage social media advertising campaigns, including Meta Ads and Meta Business Suite.Monitor engagement, audience insights, advertising performance and campaign effectiveness.Prepare performance reports and recommend improvements to digital marketing strategies.Ensure published content complies with company branding, GDPR and media consent requirements.Creative Design, Branding & Promotional ContentDesign and produce professional marketing materials, including brochures, posters, flyers, banners, digital advertisements and branded graphics.Develop and maintain consistent visual branding across company communications, social media platforms and promotional materials.Create and edit photography, promotional videos, reels and other multimedia content.Design engaging visual materials to promote educational activities, themed workshops, seasonal programmes and childcare initiatives.Research relevant childcare and education themes, audience interests and marketing trends to develop creative, informative and engaging promotional content.Work with centre teams and management to transform activity ideas, educational initiatives and programme information into professional visual content and promotional resources.Design presentations, information packs, digital templates and other creative resources to support company projects and initiatives.Utilise creative design and editing software, including Canva, CapCut, Adobe Photoshop or equivalent applications.Recruitment MarketingDesign and coordinate recruitment advertisements, promotional graphics and digital campaigns.Support company-wide recruitment initiatives through social media, employer branding and targeted advertising.Create engaging recruitment content, including staff-focused videos, promotional posts and recruitment campaign materials.Collaborate with management to promote vacancies and attract prospective employees.Company Newsletter & CommunicationsTake responsibility for the planning, content development, design, production and distribution of the company newsletter, Brookview Times.Coordinate contributions from childcare centres and management teams.Create engaging newsletter layouts, written features, photography and graphics.Prepare company communications, promotional materials, presentations and information packs.Support the promotion of company events, achievements, educational initiatives and community activities.Maintain consistent branding, messaging and professional presentation across communications.Marketing Planni