Description du poste
<h2><strong>What you’ll do</strong></h2> <p>We are looking for a Patient Marketing Manager to drive, analyze and improve our patient growth. As a key strategic partner, you will deploy 360° marketing plans that generate appointments, develop our B2C brand positioning and image, while following analytical performance.</p> <p>Reporting to the Head of B2C Marketing France, you will be the strategic partner to the B2B, Sales teams, and Brand teams.</p> <p><strong>Your Responsibilities : </strong><strong><br></strong></p> <p><strong>Drive patient acquisition and generate business impact</strong></p> <ul> <li>Develop, execute and monitor 360° marketing plans (organic + paid) to generate appointments on targeted specialties, in coordination with the performance Marketing expert</li> <li>Be the strategic marketing partner to Sales and B2B teams by aligning patient acquisition efforts with business priorities</li> <li>Analyze campaign performance, patient behaviors and market trends with a constant focus on ROI</li> <li>Design marketing tools for practitioners with B2B teams: in-office visual materials, tools that facilitate new patient acquisition</li> </ul> <p><strong>Patient data lead for the team</strong></p> <ul> <li>Drive patient data analysis: monitor key KPIs (acquisition, conversion, ROI, usage) and identify trends</li> <li>Manage strategic dashboards and conduct deep dives to inform decisions</li> <li>Transform data into strategy: analyze patient behaviors, evaluate initiative effectiveness, produce actionable recommendations</li> </ul> <p><strong>Lead brand strategy</strong></p> <ul> <li>Evolve Doctolib's brand positioning beyond appointment booking with patients: define and deploy o