Senior Manager, Strategic Events & Marketing (Remote)

Why NAF? At NAF, we're transforming the high school experience by connecting education, business, and community to help high school students prepare for their futures. You'll join a collaborative team that's passionate about creating opportunities for students and making a meaningful impact. In this role, you'll help bring NAF's mission to life through strategic events, marketing, and experiences that connect people and inspire action. Position Overview Help shape NAF’s national presence through strategic events and integrated marketing as the new Senior Manager, Strategic Events & Marketing! You will lead the organizational events strategy that elevates NAF’s leaders and expertise, strengthens relationships, and connects with priority audiences across education, business, workforce development, and beyond. Reporting to the Vice President, Marketing & Communications, you will collaborate with teams across NAF to develop integrated marketing approaches, represent the organization at national conferences and industry events, and ensure our event investments advance NAF's strategic priorities. This is a fully remote role, with travel required up to 40%. Core Responsibilities Develop and refine NAF’s events strategy, including a 12–24-month planning calendar, aligning campaigns, executive engagements and sponsorships and organizational priorities with clear objectives and success measures. Develop integrated marketing plans and event briefs defining audiences, messaging, promotion, and success metrics. Coordinate pre-event promotion, on-site engagement, and post-event follow-up and logistics. Oversee priority national and local events and partner with NAF staff and network members to create scalable event concepts, templates, and timelines using participant feedback to refine execution. Manage event signage and branded materials inventories, and vendor coordination in line with NAF’s brand guidelines. Develop and manage the annual events and sponsorship budget with the Vice President. Track performance, assess return on investment and share recommendations to guide future resource allocation. Preferred Skills and Experience 4–7 years of experience in event planning, strategic planning, and project management. Knowledge of integrated marketing, brand positioning, thought leadership, and audience engagement. Strategic research and analytical skills to evaluate opportunities and investments, define performance measures, and turn insights into action. Experience leading strategic event programs and portfolios, including conference and sponsorship evaluation, executive speaking, budgets, and vendors. Strong project management skills to independently lead cross-functional initiatives and balance priorities. To Apply In 500 words or less, answer one of the following prompts: Describe a conference, sponsorship, or event opportunity that you identified and recommended because it aligned with an organization's strategic goals. What made it a worthwhile investment? Share an example of how you integrated marketing into an event or sponsorship. What did you do before, during, and after the event to engage your target audience? Please submit your resume, cover letter, and short-answer response to resumes@naf.org . Applications without these materials will not be considered. NAF and Insperity provide equal employment opportunities to all employees and applicants without regard to race (including hair texture and hairstyles), color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status, veteran status (including protected veterans), marital status, registered domestic partner or civil union status, familial status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws.