Senior Manager, Integrated Marketing & Communications

Join Us! At Action for Healthy Kids® , we don’t just talk about improving student health - we build the networks, tools, and partnerships that make it happen. Join us and take the lead in driving meaningful change that reaches kids, families, and entire school districts. Action for Healthy Kids (AFHK) seeks a creative, strategic-minded, and resourceful Senior Manager, Integrated Marketing & Communications to strengthen our national visibility, engage key audiences, and communicate the impact of our work advancing school health and wellness. Help shape the story behind a mission that reaches millions of children nationwide. If you're a strategic communicator who loves turning ideas into action and impact into compelling stories, we'd love to hear from you. About Us Action for Healthy Kids is a national non-profit organization raising the bar on the health of the whole child to extraordinary levels across the country. AFHK mobilizes school professionals, families, and communities to take actions that lead to healthy eating, physical activity, and healthier schools where kids thrive. We partner with dedicated volunteers - teachers, students, moms, dads, school wellness experts, and more - from within the ranks of our 140,000+ constituency to create healthful school changes. We are committed to impacting holistic changes, focusing on serving students from under-resourced communities. To learn more, please visit us at www.ActionforHealthyKids.org . About the Role & Work Structure Reporting to the Chief Operating Officer, the Senior Manager, Integrated Marketing & Communications plays a central role in shaping how Action for Healthy Kids shares its mission, demonstrates its impact, and engages key audiences. This position leads integrated marketing and communications efforts across the organization, partnering with colleagues in programs, research, development, and leadership to elevate visibility, strengthen stakeholder engagement, and advance strategic priorities. The ideal candidate is an experienced communicator and storyteller who combines strategic thinking, strong execution skills, and a curiosity for leveraging emerging technologies to expand the reach and effectiveness of our work. Work Structure & Environment Full-time, exempt Remote or hybrid format depending on location Standard business hours (Monday–Friday) with flexibility as needed to collaborate across time zones Physical Demands Primarily desk-based with extended seated work Regular computer use and virtual meetings Light items typically handled (e.g., notebooks, reports, small equipment) Travel Up to 15% domestic travel, including occasional overnight travel, to support organizational events, program activities, partner engagements, and communications and storytelling opportunities. What You’ll Do As the Senior Manager, Integrated Marketing & Communications, you'll lead integrated marketing, communications, and storytelling efforts that elevate Action for Healthy Kids' visibility, engage key audiences, and amplify the impact of our work nationwide. Partnering across programs, research, development, and leadership teams, you'll create compelling content, execute multi-channel campaigns, and leverage emerging technologies to strengthen engagement and advance our mission. Develop and execute integrated marketing and communications campaigns that increase awareness, engagement, program participation, and organizational impact. Manage digital communications across multiple channels, including email marketing, websites, newsletters, social media, and other audience engagement platforms. Create and maintain editorial calendars, campaign plans, and communications schedules that align with organizational priorities and key initiatives. Use audience insights, analytics, and digital marketing best practices to optimize performance and continuously improve results. Create compelling content that informs, inspires, and engages diverse audiences, including impact stories, reports, presentations, newsletters, social media content, marketing materials, and digital assets. Translate complex program, research, and organizational information into clear, accessible, and meaningful communications. Champion and maintain Action for Healthy Kids' brand voice, messaging, and visual identity across all communications. Support executive communications, organizational announcements, thought leadership initiatives, media opportunities, and external visibility efforts. Leverage AI-powered tools and emerging technologies to enhance content development, creative production, campaign execution, analytics, and workflow efficiency. Develop scalable communications processes, templates, and tools that improve consistency, productivity, and overall communications effectiveness. Partner closely with program, research, development, and leadership teams to communicate organizational impact, support fundraising and partnership efforts, and advance strategic priorities. Coordinate communications for collaborative initiatives with external partners and stakeholders. Manage communications projects from concept to completion, ensuring high-quality deliverables, effective cross-functional collaboration, and timely execution. Build and maintain efficient systems for content planning, asset management, approvals, and production workflows. Collaborate with external vendors, consultants, designers, videographers, and other communications partners as needed. What You’ll Bring to the Role We're looking for a strategic communicator and creative storyteller who combines strong marketing and content development skills with curiosity, innovation, and a passion for mission-driven work. Qualifications & Experience Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or a related field, or equivalent combination of education and professional experience. Approximately 5-8 years of experience in marketing, communications, digital content, public relations, or a related field, with increasing levels of responsibility. Exceptional writing, editing, storytelling, and visual communication skills, with experience creating high-quality content for diverse audiences and channels. Strong experience managing digital communications, including email marketing, social media, website content, audience engagement, and performance analytics. Proficiency with communications and creative tools such as Canva, PowerPoint, content management systems, marketing automation platforms, and related technologies. Experience using generative AI tools to enhance content development, creative production, workflow efficiency, and communications effectiveness, with sound judgment regarding responsible and ethical use. Excellent project management, organizational, and collaboration skills, with the ability to manage multiple priorities, work independently, and meet deadlines in a fast-paced environment. Preferred Qualifications Experience working in nonprofit organizations, education, public health, child wellness, or other mission-driven environments. Familiarity with Salesforce Marketing Cloud Account Engagement (Pardot), Feathr, or similar marketing automation and CRM-connected communications platforms. Experience supporting executive communications, thought leadership initiatives, fundraising communications, media outreach, and organizational storytelling. Experience with multimedia content development, digital analytics, workflow automation, and AI-assisted creative tools. To succeed in this role, you’ll bring: A strategic mindset paired with a hands-on approach to execution. The ability to translate complex information into clear, compelling stories and communications. Curiosity about emerging technologies and a demonstrated ability to apply new tools in practical and responsible ways. A collaborative, resourceful approach to working across teams and managing competing priorities. A commitment to continuous learning, improvement, and finding smart