Audience Engagement Coordinator

Position Summary/Primary Responsibilities: The Audience Engagement Coordinator is responsible for assisting in the implementation of a social media marketing strategy designed to create a consistent online presence, deepen our digital engagement with the audience, grow our online community, and improve our marketing and membership efforts. Reporting to the Manager of Digital Media, the Audience Development Coordinator works collaboratively to support marketing strategies that drive audience growth, engagement, and loyalty with a primary focus on digital, mobile, and social media engagement. The Audience Engagement Coordinator monitors Maine Public’s social media and online interactions. The person in this role will implement marketing and engagement strategies online and on social media platforms and help to increase brand awareness and affinity through the effective use of multiple social media outlets and the development of new communication properties and channels. Essential Job Functions : Illustrative examples; not intended to be all-inclusive. Coordinates and supports the day-to-day activities of the organization’s social media accounts for membership and marketing including posting content across all platforms and monitoring comments, conversations, and audience engagement. Works, collaborates, and cooperates with internal teams to develop social media marketing campaigns and extend our content on multiple online platforms. Interacts with audience and other stakeholders via Maine Public’s social media accounts. Coordinates and communicates with external partners and vendors, serving as a key point of contact on projects and initiatives as assigned. Promotes Maine Public events, specials, and other broadcasting activities through social media, working in partnership with internal partners to coordinate project expectations and deliverables. Assists in the planning and implementation of multi-platform marketing efforts for a variety of organizational events and campaigns. Assists in analyzing Maine Public’s existing online and social media marketing plans and strategies and makes recommendations for improvements. Analyzes engagement data, identifies trends in audience interactions, and helps plan and execute marketing campaigns to build community online. Uses social media marketing tools to create and maintain Maine Public’s brand. Provides audience service reports and creates/generates other types of reports as requested. Research social and new media trends and developments with an eye toward keeping Maine Public’s strategy current. Assists in identifying key performance indicators (KPIs) for all social media campaigns and reports on the outcomes at the completion of each campaign. Use data and audience insights to recommend strategic decisions about platforms, audiences, formats, publishing cadence, and campaigns. Develop regular reports and dashboards that communicate results and insights; recommend optimization strategies based on performance data. Translate analytics into clear, actionable insights and recommendations. Serves as the designated backup for the Digital Services Coordinator and others as assigned. Maintains up-to-date written procedures, help train others as needed, presents and shares information. Participates in fundraising activities, special projects and special events as assigned. Other duties as assigned. Education/Experience/Training/Skills Required : Minimum of 3 years of related work experience in a professional role centered around marketing and professional social media administration and development. Bachelor’s degree in communications or a related field preferred, or equivalent combination of education and experience. Excellent knowledge and demonstrated high-level professional use of social media platforms including Facebook, LinkedIn, Pinterest, Instagram, TikTok, and other social media platforms. Skills in using tools that analyze social media platforms; understanding of SEO, AEO and web traffic metrics. High proficiency in Microsoft Word and Outlook is required; Zoom video conferencing experience required; audio/visual experience required. Excellent communication skills; excellent written and verbal communication skills. Ability to work effectively with diverse groups of people and on cross-functional teams. Strong collaboration and consensus building skills, ability to foster relationships and engage in cooperative partnerships. Organization, attention to detail, and accuracy are required. Ability to establish and maintain effective working relationships with all departments, employees, professional organizations, and vendors is required. Physical Requirements : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Position requires significant use of a computer and video display terminal. Position requires sitting or standing for extended periods of time. Travel to other Maine Public facilities required. Certifications/Licenses/Registrations Required : A valid driver’s license is required. Other : This position will regularly work weekends and hours will vary as necessary for special events and fundraising activities. Flexible schedule required.