Social Media Manager

The New Israel Fund (NIF) is the leading organization defending democracy and equality in Israel/Palestine. NIF supports initiatives that strengthen the country’s democratic institutions, defend basic freedoms and human rights, promote equality, and build a truly shared society in Israel. Read more about NIF here. ABOUT THE ROLE The New Israel Fund is looking for a creative, strategic, and very online Social Media Manager to join our Public Engagement team and lead NIF’s presence across social platforms. We’re looking for someone who understands what makes great content—and has the skills to create it. You should be an excellent writer, sharp editor, creative thinker, and hands-on content creator with strong instincts for turning complicated ideas, breaking news, powerful stories, and NIF’s work into content people want to watch, read, share, and act on. You’ll work closely with our Visual Content Manager, sharing responsibility for designing, filming, and editing social content, and report to our Deputy VP, Marketing & Communications. This role requires someone who can see both the forest and the trees: someone who can obsess over the first three seconds of a reel or the wording of an Instagram carousel while also understanding the larger story we’re trying to tell about Israelis, Palestinians, democracy, equality, human rights, and the people fighting for change. RESPONSIBILITIES Lead NIF’s social media presence and help shape our broader social strategy across Instagram, Facebook, YouTube, TikTok, and emerging platforms. Create compelling social content from idea to execution, including concepts, hooks, scripts, Reels, carousels, graphics, captions, and Stories. Personally design and edit content while working closely with the Visual Content Manager on shared production. Find and tell the story. Turn breaking news, complicated issues, updates from NIF partners, and events on the ground into clear, accessible content. Proactively surface the people, moments, footage, and ideas that can bring those stories to life. Serve as NIF’s eyes and ears online. Stay plugged into news, social trends, creators, and conversations; identify opportunities for timely content and rapid response; and know when a trend is worth pursuing and when it isn’t. Grow and engage NIF’s audience, leveraging social content to support broader team goals. Test, learn, and improve. Use performance data to understand what works and continuously refine our content, creative approaches, and social strategy. Collaborate across NIF and with activists, partners, creators, and other voices to develop and amplify compelling content. REQUIRED SKILLS & QUALIFICATIONS 3-5 years of experience managing social media accounts for a nonprofit, brand, media organization, public figure or personality, campaign, or similar organization. A strong portfolio demonstrating excellent social content and a clear understanding of what works across Instagram, Facebook, YouTube, TikTok, and other platforms. Exceptional written and oral communication skills, with excellent editorial judgment and the ability to make complicated subjects clear, compelling, and accessible. Strong hands-on content creation skills, including some graphic design and short-form video editing, with the ability to independently take a social post from concept through publication. Strong creative instincts for hooks, storytelling, visuals, and pacing, as well as the ability to collaborate closely with another creative to develop and execute more ambitious content. Ability to see the big picture while sweating the details, balancing strategy with hands-on content creation and planned work with rapid response. Strong news judgment, organizational skills, and the ability to work quickly, calmly, and collaboratively in a fast-moving environment. Fluency with publishing and analytics tools and the ability to use performance data to make creative decisions. Familiarity with NIF’s work or Israeli and Palestinian politics, or a demonstrated ability to quickly become fluent in complex subject matter. Alignment with NIF’s mission and values. PREFERRED QUALIFICATIONS: The following qualifications are not required, but are a plus. Experience creating social content about politics, advocacy, human rights, international affairs, or other complex and fast-moving issues. Experience with paid social, audience acquisition, and/or fundraising creative. Experience successfully growing social audiences. Experience with and openness to leveraging AI tools to produce or edit written content in support of social media marketing. Experience working with creators, influencers, activists, or other external voices to develop content. Comfort appearing on camera and/or directing and coaching others for social video. Experience working in a newsroom, campaign, movement, or other rapid-response environment. Hebrew and/or Arabic proficiency. LOCATION : New York City area strongly preferred; remote applicants considered New York City-based employees work a hybrid schedule of in-person and at-home days; office is located near Penn Station in Manhattan STATUS : Full-time, exempt This position is included in a union-represented collective bargaining unit.