International Analytics Manager

Overview: As International Analytics Manager, you’ll play a pivotal role in shaping our client’s global presence. You’ll collaborate with cross-functional teams, analyze market dynamics, and interact with marketing and business stakeholders to drive growth and engagement across international markets. If you’re passionate about sports, have a knack for strategic thinking, and thrive in a dynamic environment, this role is tailor-made for you **Primary Location:** Across Canada **Work Model:** Fully Remote **Employment Type:** Contractor **Vacancy Status:** New **RESPONSIBILITIES** * **Hands-on Analytics** * + Query and analyze data using SQL + Identify a problem or question and develop an analysis plan that adequately answers the question + Summarize data insights in a business-friendly way that is easy for stakeholders and executives to understand + Summarize large data outputs into key takeaways + Assist with user acceptance testing of database changes and updates + Enable data teams in the root cause analysis of issues and bugs * **Activation and Enablement** * + Evaluate one-to-one marketing campaign data needs and own data enablement for seamless campaign execution, including defined test and control groups and success criteria + Evaluate one-to-one audience needs and identify segmentation opportunities to drive and deepen fan engagement * **Performance Tracking and Optimization** * + Monitor the effectiveness of go-to-market strategies using relevant KPIs and attribution frameworks + Periodically assess performance against fanbase growth goals + Provide regular reports to senior leadership on international market performance + Regularly attend and provide input during strategy discussions with stakeholders + Work closely with stakeholders at the VP level * **Cross-Functional Collaboration** * + Work closely with marketing, international, legal, and other stakeholders to align strategies and execution + Foster a collaborative environment that encourages knowledge sharing and innovation + Collaborate with data engineering teams on business requirements + Interact with third parties regarding data needs and definitions * **Market Growth and Strategy Support** * + Collaborate with regional teams to create data analytics and segmentation plans that support growth strategies for specific markets + Define clear objectives, KPIs, and success metrics for each market + Develop audience segments and marketing initiatives tailored to local nuances **QUALIFICATIONS, SKILLS & EXPERIENCE** * Bachelor’s degree in Business, Marketing, Economics, Analytics, or a related field * At least 3 years of experience using SQL, Python, or other relevant coding languages * At least 5 years of stakeholder management experience * Strong analytical skills and the ability to interpret data to drive decision-making * Excellent verbal and written communication skills * Ability to develop structured analytical approaches to business quest