Specialist, Marketing - Travel Media & Influencer Relations (Maternity leave backfill, 20-month term)

**Application Deadline: November 10, 2026** **This vacancy is open to both internal employees and external candidates. Internal applications will be reviewed before we review any external applications.** **About Travel Manitoba** Travel Manitoba is a Crown Corporation responsible for stimulating innovative, sustainable tourism growth in Manitoba’s $2.4 billion tourism industry. In partnership with the tourism industry, Travel Manitoba is responsible for tourism marketing, visitor information services, research and public information. We are seeking a highly motivated individual to join our team. **Position Summary** Reporting to the Director, Marketing, the Specialist, Marketing – Content, Travel Media & Influencer Relations supports the execution of Travel Manitoba’s earned media and content strategy. The role focuses on increasing awareness of Manitoba as a travel destination by coordinating media and influencer visits, developing itineraries, and maintaining relationships with General Sales Agents (GSAs), travel media, and content creators. This position also assists in content development, campaign implementation, and performance tracking to support marketing priorities across key markets. **Note:** This is a term position, expected to last up to 20 months. **Duties and Responsibilities** * Supports the organization’s annual content marketing strategy, editorial vision, content pillars and editorial calendar for each core market. * Writes, provides photographs, video and other original content for Travel Manitoba’s blog, social media channels and the like. * Helps fulfil annual marketing partnership opportunities. * Plans, organizes, and creates professional, appealing itineraries for; and escorts, when necessary, national, and international media on media tours promoting Manitoba’s tourism experiences; Some evening and weekend work required. In-province travel required. * Engages and builds relationships with influencers and traditional and digital travel media at national and international media events, marketplaces, and conferences when needed. Some evening and weekend work required. International travel required. * Liaises with Tourism Winnipeg on their travel media program and ensures projects are aligned. * Coordinates the delivery of media kits, itineraries, and other assets to support GSAs and PR agencies in executing campaigns. * Collaborates with local, national, and international media relations industry professionals * Connects with influential media outlets and journalists to pitch stories. * Works with media outlets to showcase Manitoba and ensure existing content and stories remain current and relevant. * Responds to editorial queries and digital asset requests from travel media and outlets. * Researches and updates information on new and existing tourism experiences for media relations in support of the corporation’s performance targets and strategic priorities. * Follows through on media contacts to convert them int