Digital Marketing Strategist

We're growing our in-house marketing team and looking for a senior, hands-on **Digital Strategist** to own our digital marketing. You'll set the strategy for paid search and social, SEO and content, conversion rate optimization, and the measurement behind all of it. This isn't a role where you review dashboards from a distance. You'll be in the accounts every day, and you'll have a real hand in shaping how the team works. You'll join a small, collaborative marketing team and work closely with our Marketing Manager. **About us** Centennial Windows & Doors is a Canadian, family-owned company that has served Ontario homeowners since 1981. Our company mission is to provide every customer and employee an experience with Centennial that exceeds their highest expectations. We offer an end-to-end solution for replacement windows and doors and are best known for quality, integrity, innovation, and energy efficiency. We have proudly served over 50,000 homeowners since 1981! **What you'll do** **Paid search and social** * Set platform strategy, account structure, audiences, targeting, and bidding for ad platforms * Manage digital budgets and pacing across platforms and campaigns * Guide day-to-day campaign management through regular platform performance reviews * Own the testing roadmap for audiences, creative, and offers * Build strong working relationships with ad platform partners **SEO, content, and organic social** * Own keyword strategy and the blog content calendar * Run technical and on-page SEO audits, and keep a prioritized fix queue for the team * Run organic social: content calendar, copy, approvals, and scheduling **Conversion rate optimization** * Spot conversion opportunities in paid media and site data * Write test briefs, define success measures, analyze results, and call winners **Measurement, reporting, and planning** * Own analytics and tracking (GA4, Google Tag Manager, conversion tracking, ad pixels), so the numbers can be trusted * Set the attribution approach and manage first-party audiences * Turn performance data into clear reports, insights, and recommendations for leadership * Build digital forecasts, recommend budget shifts, and contribute to overall media planning * Keep us compliant with CASL, privacy and consent requirements, and ad platform policies **Creative and messaging** * Write core messaging, landing page copy, and new digital campaign concepts * Plan creative testing for digital ads and approve routine digital copy **Team and transition** * Direct internal team * With the Marketing Manager, set standards for how the team uses AI tools and ensure processes are documented so knowledge is shared * Stay current on search trends, platform changes, and the competitive landscape **What you bring** * [5–8] years in digital marketing, agency or in-house, managing ad platforms hands on * Deep Google Ads expertise, including Performance Max, smart bidding, and search term management * Working knowledge of SEO: