Sales Manager – Fresh Produce

**Sales Manager – Fresh Produce** **Vivid Produce | CDS Group** **Location:** Calgary, Alberta **Employment Type:** Full-Time **About Us** Vivid Produce, part of the CDS Group, is a fresh produce importer, wholesaler, and distributor specializing in delivering quality fresh fruits and vegetables to customers across the market. We are looking for an ambitious, energetic, and results-driven **Sales Manager** to lead our sales operations, drive revenue growth, develop new business opportunities, and strengthen our position in both the independent and major retail markets. This is an opportunity for a hands-on sales leader who understands the produce industry, knows how to build relationships, and has the ability to motivate a team to achieve ambitious sales targets. **The Role** The Sales Manager will be responsible for leading and developing the sales team while driving business growth across independent customers, major retail accounts, and wholesale distribution channels. We are looking for someone who is not only a strong manager but also an active salesperson who leads by example, identifies opportunities, builds new relationships, and consistently pushes for stronger sales performance. **Key Responsibilities** **Sales Growth & Business Development** * Drive sales growth and achieve company revenue and profitability targets. * Develop new business opportunities within independent grocery, major retail chains, wholesale, and food service channels. * Build and maintain strong relationships with existing customers while actively pursuing new accounts. * Identify opportunities to expand product distribution, increase customer purchasing volume, and introduce new products. * Develop and execute sales strategies to increase market share and customer penetration. * Negotiate pricing, programs, and sales agreements while protecting company margins. * Monitor market trends, competition, pricing, and customer demands. **Team Leadership & Management** * Lead, manage, and motivate the sales team to achieve individual and collective sales targets. * Establish clear sales objectives, performance expectations, and accountability. * Coach and develop sales representatives to improve performance and customer relationships. * Monitor sales activity, customer growth, margins, and overall team performance. * Promote a proactive, competitive, and results-oriented sales culture. * Work closely with purchasing, operations, and management to ensure sales commitments align with product availability and inventory. **Customer & Market Management** * Maintain relationships with key accounts and strategic customers. * Oversee customer pricing strategies, sales programs, and promotional opportunities. * Ensure excellent customer service, communication, and follow-through. * Identify opportunities to improve customer profitability and long-term retention. **Qualifications & Experience** * Minimum 5 years of experience in sales within the fresh produce in