Marketing Generalist II - 12-Month Contract



 **We’re Engineered for Whatever — Are You?** Some people think nature is flowery meadows and pretty butterflies, but we think it’s more like snake bites, lightning strikes, avalanches, wipe outs, and hungry vultures. That’s why we engineer everything we make for anything nature can throw at you. That same spirit fuels our team. If you’re energized by the outdoors, obsessed with understanding consumers, and excited to market the products Canadians rely on for their next “whatever,” this is your chance to make your mark. Join us in getting our message out there and showing people that with Columbia, they can thrive, not just survive, outside. **Why You’ll Love Working Here** * Benefit Plan including Health, Dental, and Life Insurance * Additional Paid Time Off (floater days) * Culture Committee and Employee Resource Groups * Generous Employee Friends and Family discounts * Hybrid Work Model (4 set days onsite, 1 set day remote) **ABOUT THE POSITION** The Marketing department is looking for a Marketing Generalist II to join the Columbia team at our Canada Headquarters located in London, Ontario for a 12-month contract. The Marketing Generalist II will work closely with the Director of Marketing to support the development of integrated marketing plans and drive their day-to-day execution with a focus on English Canada. This role encompasses the planning and execution responsibilities for a variety of marketing tactics for the Columbia brand with a focus on digital activations with key account partners, brand marketing paid media & activations and the development of seasonal planning and reporting documents. \*Note, this is a contract position, however there is potential for a full-time role on our growing Canadian Marketing team. **HOW YOU’LL MAKE A DIFFERENCE** * Work closely with the Director of Marketing, driving the execution of digital focused, integrated plans targeted to increase brand awareness, consideration, and conversion. * Actively participate in the seasonal go-to-market process with the sales and marketing teams in the development, communication, and execution of marketing initiatives, plans and presentations. * Work closely with sales and retail marketing to build strong relationships with our key account partners and create digitally focused marketing executions aligned with retail marketing efforts designed to maximize resources and drive sell through success. * Ensure the Columbia brand image and message are consistent with corporate directives. Working closely with the creative lead, adapt creative as needed to be relevant for the Canadian market. Ensure efforts follow brand guidelines and secure appropriate approvals as necessary. * Support key marketing functional disciplines for the Columbia brand such as: o Paid Media – work with agency partners and internal stakeholders to support the planning and execution of seasonal plans across multiple media platforms such as social, digital, video, streamin