Director, Retail Sales

Who We Are Great banking should feel effortless. The kind where things just work, the right information is easy to find, and the next step feels natural. At YNCU, we’re focused on making banking simpler, more intuitive, and more useful in the moments that matter. So instead of making people think about how banking works, we make it feel like it just does. That’s one of the ways we show care. YNCU was created by working people and small business owners who pooled their money to make affordable financial services available to one another. They weren’t just customers—they were our founders. That spirit still shapes how we work today. Innovation is part of our history, too. Credit unions helped introduce some of Canada’s earliest banking innovations, and that mindset continues at YNCU. We’re always looking for unmet needs, better ways to serve members, and simpler experiences that make banking easier to understand and use. **Department:** Retail **Reports to:** SVP, Retail Banking and Real Estate Lending **Job Type:** Regular, Full-time **Job Grade:** 12 The Role The Director, Retail Sales is accountable for the business performance, leadership, member experience and effective operation of an assigned network of branches. As a senior retail banking leader, the Director, Retail Sales translates YNCU and retail banking priorities into clear market and branch plans, leads and develops Branch Managers, and delivers sustainable growth across deposits, lending, member acquisition, retention and relationship deepening. The Director, Retail Sales, establishes a high-performance, member-focused culture grounded in trusted advice, sound risk management, operational discipline and employee development. Through regular branch engagement, performance reviews, coaching and data-informed decisions, the Director, Retail Sales ensures Branch Managers have the direction, capability and accountability to deliver business results and a consistent member experience. The Director partners with enterprise teams and other retail leaders to execute strategy, manage risk, improve processes, manage change and strengthen YNCU’s position in its communities. Leadership and Business Performance * Lead the performance of an assigned branch portfolio, with Branch Managers for branch results, people leadership, member experience, risk management and operating effectiveness. * Translate corporate strategy into annual and quarterly business plans, branch-level goals and measurable execution priorities that reflect organizational objectives and local market opportunities. * Own performance oversight across key measures, including deposit and lending growth, member acquisition, retention, relationship deepening, partner referrals, revenue and productivity, service outcomes and employee engagement. * Review results and trends regularly, identify performance gaps and growth opportunities, and agree on specific, time-bound actions with Bra