Paid Media Strategist EMEA

Donaldson is committed to solving the world’s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities. Do you enjoy turning campaign data into better results? As a Paid Media Strategist at Donaldson, you will manage paid search and paid social campaigns across EMEA, helping our businesses reach the right audiences, generate leads and drive growth. You will join our Marketing Technology department, who supports businesses across Donaldson. As we bring paid media activities in-house, you will help build our campaign approach, working closely with senior team members and regional marketing stakeholders. This is an opportunity to take ownership of regional campaigns and shape how a new team works. **What's in it for you** * Build something new: Help establish Donaldson’s in-house paid media programme, with room to contribute your ideas and improve how campaigns are delivered. * Regional ownership: Manage campaigns across EMEA, adapting your approach to different markets, audiences and business priorities. * Variety and collaboration: Work with marketing colleagues across Donaldson’s businesses, supported by peers with complementary expertise. * Room to develop: Deepen your digital marketing expertise and explore career opportunities across a global organisation. * Benefits: from hybrid working, support to build your emissions expertise, and broader career opportunities within Donaldson. * Enjoy a competitive salary and an attractive benefits package, including hospitalization and group insurance, 20 vacation days plus 12 additional leave days (32 days in total), meal and eco vouchers, a net allowance. Be part of a vibrant workplace culture with plenty of social events throughout the year: from summer BBQs and family days with great food and drinks to quiz nights, charity pancake events, and sporting activities such as our annual volleyball tournament and the C-Valley Run. And that's just the beginning! **What you’ll do** * Build, launch and optimize paid media campaigns across Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit and emerging advertising platforms. * Monitor campaign performance daily, adjusting bids, budgets, targeting and creative to meet agreed KPIs. * Develop full-funnel campaigns, from awareness through lead generation and conversion, tailored to regional audiences and go-to-market priorities. * Apply audience segmentation, targeting and retargeting strategies to reach relevant prospects across platforms. * Design and run A/B tests on creative, copy, bidding strategies and landing pages to improve performance. * Analyse campaign data, contribute to regular reporting and translate findings into clear recommendatio