Director Marketing (all genders)

**Join our global team of experts** At Diconium, you will work on projects that connect software, data, AI, and human expertise to create digital products, services, and operating models that deliver measurable business impact. Together with 2,500 experts across our international teams, you will help build, run, and scale intelligence across the full value chain. In everything we do, we prioritize people and genuine human connections, ensuring a supportive and inclusive work environment. Our hybrid workplace also provides a high degree of flexibility. You want to shape how marketing drives measurable business impact? As Director Marketing (all genders), you are part of our Clients & Markets Leadership Team and you lead our market-facing B2B marketing activities and turn our Go-to-Market priorities into integrated, AI-enabled marketing that creates client engagement, qualified demand and pipeline impact. **WHAT YOU CAN EXPECT** ======================= * You own our marketing strategy and translate our Go-to-Market priorities into an integrated marketing plan with clear priorities and measurable objectives. * You drive demand generation and account-based marketing and work closely with our Market and Delivery Leads and teams to define target audiences, priority accounts and market-specific value propositions. * You connect marketing with commercial impact by owning lead generation and qualification as well as funnel performance and pipeline reporting. * You further develop our digital marketing ecosystem across relevant channels, including our website, marketing automation, SEO/GEO and conversion optimization. * You define and scale an AI-driven marketing approach, embedding AI, data and automation into marketing processes to enhance market intelligence, targeting, personalization, campaign execution and performance optimization. * You activate thought leadership and client engagement through integrated campaigns, events and sales enablement in close collaboration with Brand & Strategic Communications. * You lead and develop our marketing team and drive its transformation towards an effective combination of human expertise, data, AI and automation. * You own marketing budgets and resources and manage external partners according to our strategic and commercial priorities. **WHAT YOU BRING** ================== * You bring several years of senior B2B marketing leadership experience, ideally from professional services, consulting, digital business or technology environments. * You have a strong track record in demand generation and account-based marketing and know how to connect a Go-to-Market strategy with marketing activities that drive qualified demand, conversion and pipeline impact. * You are experienced in working closely with sales and business leadership and know how to translate Go-to-Market priorities and complex offerings into effective marketing activation. * You have a strong analytical and data-driven mind