Marketing Operations Manager

**The Company** Versaterm is a PE-backed, high-growth SaaS company building a fully integrated platform across the entire public safety ecosystem — dispatch, law enforcement, forensics, courts, and beyond. We've grown through strategic acquisitions and deep product investment. What connects all of it is a single purpose: give public safety agencies the tools and insights to make better decisions in high-stakes moments. When a 911 call is answered, a detective investigates a case, or a forensic lab processes evidence, there's a good chance our software is working behind the scenes. That's been true for over four decades. AI is central to where we're going. Not as a feature but as core infrastructure. We're embedding intelligence directly into the workflows our customers rely on every day, and we're doing it alongside them. Our customers tell us what the mission demands. We build what answers it. This work attracts a specific kind of person — someone who wants to be pushed by great people, build things that outlast a sprint cycle, and go home knowing the work connected back to something real. **The Role** The Marketing Operations Manager runs Marketo as the core marketing automation platform, optimizes the marketing technology stack, data governance and campaign execution across the organization, and owns CaPDB, Versaterm's competitive and market intelligence data in Salesforce. This role ensures that marketing systems, workflows and reporting are efficient, scalable and aligned with the company's go-to-market strategy. You will collaborate closely with Sales, Revenue Operations, Marketing and Analytics to strengthen data integrity and turn account intelligence into targeted campaigns and pipeline. In addition, this role provides day-to-day guidance and support to junior team members, helping to prioritize work, share best practices and foster team development. **What You Do** **CaPDB Data Ownership and Market Intelligence (new)** * Own CaPDB end to end as the named data owner: data standards, quality, refresh cadence and documentation. * Define and publish what "complete" means for a strategic account, including confirmed CAD and RMS product (not just vendor family), contract start and end dates, satisfaction, key contacts and last verified date. * Build and maintain the weekly Salesforce completeness report by tier, account owner and field, and review it with Sales leadership. * Partner with Revenue Operations and Salesforce Admin on field cleanup, picklists, vendor mapping, duplicate accounts and data loads. * Plan and run data enrichment programs, including vendor and outsourced calling partners, Gong and rep-sourced intel, and automated purchase and contract data sources. Set scope, scripts and quality checks, and review output on a regular schedule. * Maintain the renewal and competitive view of the account base so Growth Marketing can time Marketo campaigns to contract end dates. * Work with Sales leadership and account owners on a