Director, Product & Growth

**Description** --------------- The Director, Product Strategy & Growth is accountable for the strategic direction, growth, profitability and lifecycle management of an assigned product portfolio. The role translates customer, market and business insight into a focused portfolio strategy, investment roadmap and commercialization plan that strengthen Manulife’s market position and deliver measurable value for customers, distribution partners and the business. As a senior product leader and people leader, the Director brings together teams across Product, Distribution, Marketing, Digital, Technology, Operations, Finance, Legal, Risk and Compliance to make sound portfolio choices, accelerate execution and ensure products remain relevant, sustainable and differentiated. **Position Responsibilities:** **Strategy and portfolio ownership** * Own and continuously refine the long-term strategy, value proposition and investment roadmap for the assigned portfolio, aligned to enterprise and business priorities. * Manage the full product lifecycle, including ideation, validation, development, launch, optimization, modernization, rationalization and, where required, responsible exit or run-off. * Maintain a focused and relevant product shelf that supports growth, client retention, member value, operational sustainability and market differentiation. * Translate strategic priorities into clear choices, sequenced roadmaps, investment recommendations and measurable outcomes. * Structure complex or ambiguous business opportunities into evidence-based assessments and business cases that clearly articulate customer and business value, financial implications, operational impacts, risks, dependencies and trade-offs. **Customer, market and competitive insights** * Champion the voice of the customer by incorporating sponsor, member, advisor and distribution insights into product strategy, design and prioritization. * Use customer research, market intelligence, competitive analysis, emerging trends and performance data to identify unmet needs, growth opportunities and portfolio risks. * Define the customer and business problems to be solved and ensure product decisions are grounded in evidence, clear hypotheses and expected outcomes. * Monitor developments in technology, regulation, healthcare, benefits and adjacent markets to anticipate changes that may affect the portfolio. **Growth, commercialization and performance** * Lead commercialization and go-to-market strategies that strengthen positioning, enable distribution and improve adoption, engagement, revenue and profitability. * Partner with Sales, Marketing and Distribution to develop compelling value propositions, sales narratives, launch plans and client-facing materials. * Establish and regularly review portfolio scorecards covering customer outcomes, adoption, growth, revenue, profitability, operational health, risk and strategic value, with c