Manager, CRM & Marketing Automation

The BC Cancer Foundation is at the forefront of a transformative era in cancer research and care. As the fundraising partner of BC Cancer, we are driving bold initiatives that inspire hope and save lives. Cancer is the largest health challenge globally, and we are mobilizing communities, partners and collaborators across British Columbia to accelerate wide-impact solutions. With a team of over 90 staff across five sites, more than $110 million in annual revenue, and over 80,000 donors annually, we are one of the province’s largest non-profit organizations. We have a purpose-driven, high-performing culture – fuelled by talent, data and technology to accelerate progress and shape the future of cancer care. **About the Opportunity:** As **Manager, CRM & Marketing Automation**, you will lead the evolution of BC Cancer Foundation's donor engagement strategy through data-driven marketing, personalization and automation. Reporting to the **Director, Digital**, you will own the Foundation's email marketing program and lead the implementation of a new marketing automation platform. You will develop personalized donor journeys, leverage donor insights to identify fundraising opportunities, and help transform our approach from campaign-based communications to scalable, automated and data-driven donor engagement. Working collaboratively across the organization, you will play a key role in building our marketing automation capabilities, balancing strategic leadership with hands-on campaign execution and optimization. **Key Responsibilities:** ***Marketing Automation & Donor Journeys*** * Lead the implementation and ongoing management of the Foundation's future marketing automation platform, partnering with internal teams and external vendors. * Develop a marketing automation roadmap and personalized, behaviour-driven donor journeys that strengthen acquisition, retention, stewardship and donor giving. * Lead the design, build and optimization of automated workflows, audience segments and behavioural triggers to improve donor experiences and drive fundraising growth. ***Email Marketing & Lifecycle Strategy*** * Lead the strategy, planning and performance of the Foundation's email marketing program, supporting fundraising, stewardship, events and engagement, and be accountable for program results * Own the full email campaign lifecycle, including audience selection, content coordination, hands-on campaign building, testing, quality assurance, deployment and reporting. * Drive continuous improvement through personalization, testing and lifecycle marketing best practices. ***Donor Insights & Analytics*** * Leverage CRM, donor behaviour and campaign data to develop actionable audience segmentation and identify fundraising opportunities. * Collaborate with Fundraising, Content & Communications, Donor Engagement, and Data Governance & Information Technology teams to translate donor insights into targeted campaigns, automated journeys and digital audience