AI Transformation Lead, Marketing

**About AlayaCare** ------------------- At AlayaCare, we're more than just a fast-growing SaaS company, we're a team of people passionate about transforming home healthcare. Our cloud-based platform empowers care providers around the world to deliver better outcomes for their clients. With 550+ employees across Canada, the US, Australia, and Brazil, we're united by a shared mission and a strong culture of transparency, growth, and human connection. Whether you're early in your career or a seasoned expert, AlayaCare offers the opportunity to grow your impact, your skills, and your career. **About the role** ------------------ At AlayaCare, we are transforming how work gets done for the AI era by redesigning our end-to-end processes around the outcomes they deliver. As AI Transformation Lead, Marketing, you will lead this work for the processes that start in or run through Marketing, so they deliver better results more efficiently and with fewer handoffs. You will report to the AI Transformation Manager, Commercial, and partner with Marketing leaders and the adjacent teams in Sales and Product. You will use a Lean, outcome-first approach to define what each process should deliver, measure the current state, design the simplest future state, build and pilot it, and prove the result against the baseline. You will partner with each function's embedded data and AI specialist, who supplies the data and KPIs and tracks results once a redesign is adopted. **Where you will focus** ------------------------ Your initial focus will include the processes below. As you work with Marketing leaders across our markets, you will also identify and prioritize new opportunities as they emerge. * **Campaign to qualified pipeline:** how campaigns, content and lead generation turn into sales-qualified opportunities, including the handoff to Sales. * **Content request to published asset:** how content is briefed, drafted, reviewed for brand and accuracy, approved and published. * **Market insight to positioning:** how market, competitive and regulatory intelligence becomes positioning, messaging and input to product and go-to-market decisions. * **Market change to sales readiness:** how market and regulatory changes become approved talk tracks, battlecards and answers that customer-facing teams use. * **Product release to adoption:** how releases are launched, communicated and adopted by internal teams and customers. Your scope can grow as the business's needs and your skills develop. **What you will do** -------------------- * **Assess and define:** evaluate opportunities with business leaders, then agree on the outcome and key metrics with the executive sponsor. * **Map and analyze:** map how the work happens today with the people who do it, baseline its performance, and find the waste and its root causes. * **Design and make the case:** design a simpler process that removes unnecessary steps and handoffs, using automation and AI where they add value, and bui