E-Commerce Content Specialist

We’re looking for a creative E-commerce Specialist to bring The Brick’s products to life online. In this role, you’ll create accurate and engaging product listings, write persuasive product descriptions and SEO-driven blogs, and support website merchandising and other initiatives. This role blends storytelling and E-commerce expertise to enhance our online catalog and strengthen The Brick’s digital presence. If you have a passion for writing, detail-oriented and thrive in a fast-paced e-commerce environment, we’d love to hear from you! #### **Key Responsibilities** * **Product Content Creation –** Write persuasive, SEO-friendly product descriptions and romance copy that highlight key features and inspire customers to purchase. Gather product information from vendors to create accurate and informative online product listings. * **Blog Writing –** Research and produce blog posts using SEO best practices. * **Website Merchandising –** Create product collections and make recommendations to improve site navigation and overall shopping experience. * **Content Audits & QA Support –** Support QA processes by identifying and correcting website content errors, broken links, and inconsistencies to ensure a polished and professional online experience. * **SEO Implementation –** Implement SEO best practices to enhance website content, blog posts, product pages, and collections to improve organic search rankings and driving traffic. * **Analytics & Reporting –** Generate and analyze reports from web analytics tools to support the E-commerce team and other departments to identify trends and areas for improvement. * **Cross-Functional Collaboration –** Collaborate with Purchasing, Image Assets, and other Advertising Teams to ensure products are online and ready for promotions and new launches. * **Support Initiatives –** Assist with various e-commerce and marketing initiatives as needed. * **Qualifications** * Proven experience with strong writing, editing, and storytelling skills with the ability to craft compelling and persuasive content. * Experience with e-commerce platforms (Shopify preferred) * Knowledge of SEO best practices and experience in optimizing content for search engines. * Ability to manage multiple projects, meet deadlines, and work independently in a fast-paced environment. * Proficiency in Microsoft Office, particularly Excel and Word * Familiarity with HTML, CSS * Experience with email marketing platforms (Klaviyo, Listrak, Mailchimp, etc.) is a plus. * Experience with a PIM (Product Information Management) system like Akeneo or Salsify is an asset * Experience with a DAM (Digital Asset Management) system like Bynder, AEM or Acquia/Widen is a plus * Experience with Google Analytics 4 (GA4) and Google Tag Manager is a plus #### **Why The Brick?** * A flexible and comprehensive benefits package, including Health, Dental, and Paramedical Services for you and your family. * Career growth opportunities with access to ongoing personal and pr