Media Buyer / Paid Ads Specialist

**About us** AdvaTech Group is a U.S.-based distributor specializing in pharmaceutical products, laboratory supplies, chemicals, scientific materials, and related products. We serve businesses and organizations across the U.S. market, providing access to a wide range of products through our distribution and e-commerce operations. We are looking for a results-driven Media Buyer / Paid Ads Specialist to manage, optimize, and scale digital advertising campaigns across multiple platforms and marketplaces. **Key Responsibilities** * Plan, launch, manage, and optimize advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads. * Manage marketplace advertising, including Amazon Ads and other retail media platforms. * Develop strategies to generate qualified B2B leads, quote requests, online purchases, and profitable revenue. * Manage Google Search, Shopping, Performance Max, Display, and remarketing campaigns. * Conduct keyword research, audience segmentation, competitor analysis, and A/B testing. * Manage product feeds for Google Shopping and online marketplaces. * Analyze large product catalogs and identify opportunities based on performance and profitability. * Collaborate with Category Managers to identify priority products, categories, and workflows. * Translate product priorities into effective advertising campaigns and engaging social media content. * Develop advertising concepts, messaging, visuals, and AI-generated video content. * Create and edit AI-powered video ads, product videos, images, and promotional creatives. * Optimize campaign budgets, bidding strategies, landing pages, and conversion rates. * Monitor campaign performance and provide weekly and monthly reports with actionable recommendations. * Work closely with SEO, Marketing, and IT teams to improve overall campaign performance. **Qualifications & Requirements** * 2–4 years of hands-on experience in media buying and paid advertising. * Strong expertise in Google Ads, particularly Search, Shopping, and Performance Max. * Experience managing Meta Ads and LinkedIn Ads campaigns. * Practical experience in B2B lead generation and e-commerce customer acquisition. * Knowledge of GA4, Google Tag Manager, conversion tracking, and Google Merchant Center. * Experience with product feed management and marketplace advertising. * Ability to create and edit video advertisements using AI tools such as Runway, Kling AI, Sora, or similar platforms. * Strong analytical skills and experience with Looker Studio or similar reporting tools. * Ability to manage multiple campaigns independently and make data-driven decisions. **Preferred Qualifications** * Experience managing large product catalogs containing thousands of SKUs. * Experience with Amazon Ads, Target retail media, or other marketplace advertising platforms. * Knowledge of advanced remarketing, Customer Match, audience segmentation, and conversion rate optimization. * Experience in B2B scientific, laboratory, or industrial pr