Marketing Manager

### **Marketing Manager** **Position Reports to:** VP Growth and Innovation **Term :** Full-time **Hours:** 40 hours **Salary:** $62 500 **About us:** The Maverick Volleyball Club serves Ottawa and its surrounding communities in providing our youth with high-quality volleyball programs. Our Club takes pride in our successful track record of promoting and fostering leadership, organizational, team, and life skills for the benefit of its members. **Role Overview:** The Marketing Manager owns all of Maverick Volleyball's marketing, communications and branding, turning club goals into campaigns that fill programs, events and sponsorships. You deliver everything from strategy to content and design, as well as build and hold the marketing budget. **Candidate Profile:** The ideal candidate is a hands-on marketer with enough experience that they can also set the strategy and then produce the work: writing, designing, executing on campaigns and managing a website. They are organized, analytical and a clear communicator who prioritizes well, works easily with a team from internal stakeholders such as Operations, Program Managers, Senior Leadership and external partners. Experience in a sport, non-profit or youth-focused organization is an asset. **Key Responsibilities:** **Marketing, communications and brand.** Own all marketing, communications and branding to strengthen Maverick's reputation and visibility. Build and publish content. Attend Senior Leadership meetings to align marketing with club priorities. **Strategy and campaigns.** Set the annual marketing and communications strategy and manage campaigns for programs, tournaments, open houses and events, aligned with club goals. Work with Operations and Program Managers to promote and grow programs. **Content and design.** Plan, write and send the email newsletter in Mailchimp. Write and produce other emails, social posts, web copy, graphics, and event and promotional materials. Handle day-to-day communications. **Research and insight.** Track market trends, competitors and registration data. Recommend where to grow. **Budget and performance.** Hold marketing budget authority. Report campaign results and brand engagement each quarter. **Sponsorship and partnerships.** Create sponsor and community partner materials and promotions to support promotion efforts. Work with the Maverick Foundation (MYOF) on sponsorships and promotions. **Platforms and data.** Manage the website (content, updates and performance). Own the marketing tools and audience data. **Event support.** Support the marketing and promotion of open houses, tournaments and special events, before and on the day. **Competencies:** * Strategic thinking — to turn club goals into marketing priorities and campaigns that grow program registrations. * Communication and influence — to communicate clearly with audiences and align internal stakeholders around marketing priorities. * Analytical mindset — to use registration data and