Head of Campaign & Content (f/m/d)

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us. We are rebuilding our brand marketing AI-first and bringing campaign, content and social together in one team: Campaign & Content. You build and lead this team for all IONOS Group brands (IONOS, STRATO, home.pl, Fasthosts, Arsys, World4You, Piensa) across all markets, with AI as the standard tool from brief to finished asset. A small, senior, AI-first team delivers what used to take a much larger department plus agencies. #### **Tasks** * You build and lead the Campaign & Content team: brand managers, content managers and social media managers. You hire, develop the people and set the way of working. * You own the group's brand campaigns from idea to go-live: concept, production, rollout across TV, CTV, online video, social, audio, display and OOH, in close rhythm with Media and Performance Marketing. * You build and run the content flywheel: one core asset turns into ten or more platform-native derivatives (cutdowns, captions, carousels, articles, newsletters), performance data flows back into ideation, and output compounds with every cycle. Campaign moments become always-on content and vice versa. * You own organic social for the group: platform strategy, channel mix, community, trends. Paid social sits with Media and Performance Marketing. * You build AI into every step of the workflow (ideation, asset creation, versioning, localisation, reporting), decide where AI produces and where human creative wins, and set the guardrails with Legal and Design: AI content disclosure (EU AI Act Art. 50), brand safety, DAM workflows. * You turn complex AI products (AI Receptionist, AI App & Site Builder) into campaigns and content people understand and share. * You steer by the numbers that matter: output per FTE, cost per asset, organic reach and its trend, creative test results, content-to-signup signals. #### **Qualifications** * You have implemented a content flywheel, not just planned one: you can walk us through one asset and everything that came from it, with before/after numbers on output per FTE, cost per asset and reach. * You have owned several 360 campaigns including TV, in-house or agency-side, and know how campaign and always-on content work together. * You have led a content, social or campaign team of at least 5 people. * You work AI-first and demo your stack live: tools, prompts, automated workflows, agents. You have rebuilt team workflows around AI, including the call on what not to automate. * You make complex tech topics simple for a broad audience and know t