Description du poste
#### **About HOLY**
* **HOLY** **is the soft drink revolution:** With our product lines Energy®, Iced Tea®, Hydration®, Milkshake®, and our newest innovation, the HOLY Syrup Bottle®, you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
* **Over 2M loyal customers:** Started in a shared apartment by three best friends, we have scaled to Europe's fastest-growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
* **From D2C to Global Omnichannel:** In less than four years, we've profitably scaled HOLY to more than €200M D2C revenue in DACH, FR, UK, and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
* **We are still just getting started:** Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 200+ people aims high (Coca-Cola, we're coming for you!).
#### **About the Position**
As HOLY grows across D2C and retail, more of our commercial decisions depend on data the business can trust and act on quickly. As our Senior Marketing Analyst, you own the reporting and analytics layer our teams run on, from the Monthly Business Review to the deep dives behind marketing, retail, and supply chain decisions.
You work as the analytical partner across multiple business teams, and you set the standards that keep our reporting accurate and our data models reliable. Beyond simply a reporting role, you shape what the business measures, challenge requests that won't change a decision, and free the data team to focus on architecture and advanced analytics. You will report to the BI Lead, working together with several external partners.
**Responsibilities:**
* **Business Reporting & Dashboards:** Own HOLY's recurring reporting cycle, including the Monthly Business Review, the monthly attribution run, and the standing weekly and daily reports. Manage our dashboard ecosystem, consolidating duplicates and retiring reports that no longer support a decision, so the business works from a small set of trusted sources.
* **Analytical Partnership:** Act as the primary analytical partner for Marketing, Retail, Operations, and Finance teams, from order forecasting to customer retention. Revisit past analyses on a defined schedule so conclusions stay current, and hold partner- and client-facing figures to a contractual standard of accuracy.
* **Data Quality & Standards:** Define and enforce the naming, testing, documentation, and metric-definition standards the team and data champions follow. Review other analysts' work and validate AI-generated outputs before they reach stakeholders.
* **Data Model Design:** Design and ship data model changes end-to-end, including new business objects in the semantic layer. Keep models aligned with changing source systems