Web Digital Graphic Designer

**Overview** About Blue Sky Clothing Co. Blue Sky Clothing Co. is a Canadian, woman-owned apparel brand with more than 20 years in business. With retail stores, eCommerce operations in Canada and the US, and an established wholesale network, we are known for comfortable, natural-fabric clothing, inclusive sizing and a loyal customer base. As our Marketing team grows, we're looking for a talented Web & Digital Graphic Designer to help create a consistent, engaging and visually compelling brand experience across all our channels. About the Role We're looking for a creative, detail-oriented Web & Digital Graphic Designer with a strong visual eye and experience in eCommerce, digital design and visual merchandising. Working closely with the Senior Brand & Marketing Manager and Creative Lead, you'll help bring our brand to life across website, email, retail and wholesale channels. The ideal candidate has a great sense of style, colour and product presentation, brings fresh ideas to the table and understands how to balance beautiful design with customer experience and business objectives. Key ResponsibilitiesWebsite & eCommerce Design · Design and update website graphics, homepage banners, collection visuals, promotional sections and campaign assets for our Canadian, US and Wholesale websites. · Design engaging, user-friendly landing pages and campaign layouts that balance brand aesthetics, product visibility and customer experience. · Apply eCommerce design best practices to improve visual hierarchy, product presentation, website navigation and the overall shopping experience. · Create responsive designs and creative assets optimized for desktop and mobile. · Support website content updates and visual improvements within Shopify, including homepage sections, landing pages and promotional content. · Identify opportunities to improve website usability, visual consistency and the overall customer experience. Visual Merchandising & Product Presentation · Support online visual merchandising by creating visually balanced and engaging product presentations across homepage sections, collections and campaign pages. · Apply a strong eye for colour coordination, product styling, photography and visual storytelling to create cohesive and commercially relevant layouts. · Work with the Marketing and eCommerce teams to visually highlight new arrivals, seasonal collections, key products and promotional priorities. · Help create an inspiring online shopping experience through thoughtful use of imagery, product combinations, composition and visual hierarchy. · Ensure consistency in product imagery and visual presentation across digital channels. Digital & Graphic Design · Design email newsletters, promotional campaigns and automated email templates in collaboration with the Marketing and CRM teams. · Create digital assets for social media, paid advertising and other online marketing campaigns. · Develop graphic materials for Retail and Wholesale,