National Account Manager

**About Farm Girl** Farm Girl is a Canadian owned and operated, independent brand based in Mississauga, Ontario. Founded by two parents who wanted better breakfast options for their own families, we believe real food delivers incredible results, and our mission is to change childhood nutrition for the better. You’ll find us at major Canadian grocery, mass and club retailers and online, and we’re expanding into new products, channels and markets. We’re building a team of curious, driven people who want to grow their careers as the brand grows. **The role** We are looking for a National Account Manager who will lead Farm Girl’s largest and most complex Canadian accounts directly, as the single senior contact for head-office buyers and category managers. We are growing quickly and expanding our national account team. This role starts in January 2027 and takes over national coordination of these accounts. **Job responsibilities** * Lead our largest national grocery and mass retail accounts, including national banners and hard discount formats. * Manage display and rollout programs, promotional and seasonal events, planners, flyers and listings, and trade terms such as everyday low cost (EDLC) and chargeback structures. * Run business reviews and build joint annual plans, promotions and new-item submissions with each buyer. * Deliver approved 2027 planners on time and on budget, and keep Canadian trade spend within company guidelines. * Negotiate listings, displays and pricing, and protect national price consistency across banners. * Track sell-through, velocity and promo ROI using retailer portals and Nielsen, and act quickly on weak items. * Work with Operations on forecasts and fill rates, and with the Sales & Trade Marketing Coordinator on planner set-up and deductions. * Lead the transition of our national accounts, taking over retailer portals, and confirming that every 2027 commitment is documented and approved. * Own net sales against the 2027 plan by account, gaining and holding distribution, keeping trade spend rate and promo ROI on target, and submitting every planner on time to meet all retailer deadlines. **Skills and qualifications** * 7+ years in CPG national account management with major grocery and mass retailers, with a strong understanding of head-office buying, planners, listings and trade-spend processes. * Senior-level negotiation skills with strong trade-spend and data skills (retailer portals, Nielsen, Excel). * Ability to travel across Canada for head-office and retailer meetings. * An asset: Cereal or better-for-you category experience; bilingual (English/French), particularly for Quebec-based accounts. **Physical demands of the job** * Ability to lift up to 25 lbs when handling product samples and display materials. * Extended periods of sitting at a desk and computer, with walking and standing during retailer meetings and store visits. * Office-based in Mississauga, with regular travel across Canada by air and car.