Regional Sales Director

**Regional Sales Director** **The Company:** Perth Precision Machining & Manufacturing Perth Precision Machining & Manufacturing is a family-owned Canadian manufacturer specializing in the design, engineering, and production of premium woodturning lathes and related equipment. With decades of manufacturing experience, Perth Precision is committed to delivering industry-leading products and supporting continued growth in domestic and international markets. **Position Summary** We are seeking an experienced and results-oriented Regional Sales Director to lead sales growth and business development initiatives across Canada and international markets. The successful candidate will be responsible for developing sales strategies, expanding distributor and dealer networks, building strong client relationships, and increasing sales of woodturning lathes, accessories, and related equipment manufactured by Perth Precision and marketed under the ONEWAY brand. This position plays a key role in supporting business growth and strengthening the company's presence in the woodworking and woodturning industries. **Work location:** 1-291 Griffith Road. Stratford, Ontario N5A 6S4 **Positions Available:** 1 **Start Date:** ASAP **Salary:** $116,000 **Benefits:** Health care plan, Pension plan. **Terms of employment:** full-time, permanent position **Hours of work:** 40 hours per week **Employment conditions**: Day, Evening, On Call, Occasional Weekends **What You Will Be Doing** **RESPONSIBILITIES** * Work with the marketing department to understand and communicate marketing messages to clients and prospective customers. * Determine strategic planning initiatives related to new products, services, and market opportunities. * Establish and implement organizational policies and procedures related to sales operations. * Lead the sales team in building relationships with business clients and manage negotiations of sales contracts * Organize and oversee regional and divisional sales operations. * Plan, direct, and evaluate the activities of sales departments serving commercial, industrial, wholesale, and retail clients. * Identify and pursue new business opportunities in Canada and international markets. * Promote the company's woodturning lathes, chucks, accessories, and related equipment to distributors, retailers, woodworking professionals, and end users. * Collaborate with production and operations teams to ensure customer requirements are met. * Represent the company at trade shows, industry conferences, client meetings, and other business development events. * Provide outstanding customer service and ongoing account management. * Travel regularly within Canada, cross-border, and internationally to meet clients, attend industry events, and support business development activities. **What You Will Bring** **Languages**: English **Qualifications** * Minimum 10 years of experience in sales management, business development, or senior sales leadership ro