E-Commerce & Digital Marketing Specialist

E-Commerce & Digital Marketing Specialist **L1FE Outdoors Inc. – Embro, Ontario** **Job Type:** Full-Time, Permanent **Location:** On-site, Embro, Ontario About L1FE Outdoors L1FE Outdoors is a growing powersports and equipment dealership located in Embro, Ontario. We specialize in ATVs, side-by-sides, compact tractors, outdoor equipment, parts, accessories, and service. Beyond our retail dealership, we operate several specialized e-commerce websites serving customers across Canada and beyond. We're a small, hands-on team where everyone wears multiple hats. We work closely together, help each other across different areas of the business, and take pride in what we accomplish as a team. About the Position We're looking for a motivated, creative, and detail-oriented individual to join our team as an E-Commerce & Digital Marketing Specialist. This position is ideal for someone who enjoys working with websites, researching products, creating engaging online content, and finding ways to improve the customer experience. You'll help manage and grow our online stores, maintain accurate product information, support digital marketing initiatives, and assist with day-to-day e-commerce operations. No two days are exactly alike. You might spend your morning adding new products to one of our websites, followed by researching product specifications, improving search engine visibility, creating a promotional campaign, or assisting a customer with an online order. We're looking for someone who is curious, resourceful, organized, and eager to learn. Someone who takes initiative, enjoys solving problems, and wants to take ownership of their responsibilities as they grow with our business. Key Responsibilities **E-Commerce & Website Management** * Maintain and update multiple e-commerce websites. * Create and manage product listings, including descriptions, images, pricing, specifications, and categories. * Research product information, features, and compatibility to ensure accurate listings. * Improve website organization, navigation, and the overall online shopping experience. * Identify opportunities to improve product presentation and online sales. * Assist with search engine optimization (SEO), including product titles, descriptions, keywords, and website content. * Monitor websites for errors, outdated information, and opportunities for improvement. **Digital Marketing & Content Creation** * Assist with developing and implementing digital marketing campaigns. * Create engaging social media content and promotional materials. * Update website banners, featured products, and seasonal promotions. * Assist with email marketing campaigns and customer communications. * Help maintain consistent branding and messaging across our online platforms. * Research products, market trends, and marketing opportunities. * Bring forward creative ideas to help grow our online presence. **E-Commerce Operations & Team Support** * Process online customer orders and