Manager, Affinity Advisor Marketing

We’re looking for an outgoing, passionate, results-driven **Marketing Manager** to join the Manulife Insurance Marketing team in support of the **Affinity Advisor channel**. We're building deeper relationships with advisors, and distribution partners through data-driven marketing, innovative media strategies, and engaging content that drives growth across health and dental, travel, and specialty insurance solutions. The **Marketing Manager, Affinity Advisor**, will be responsible for developing and executing strategic marketing programs supporting the roll-out of key initiatives, including customer acquisition, cross-sell, retention, digital adoption, and partner growth. We work closely with business, product, sales, analytics, and agency partners to deliver measurable business impact and exceptional customer experiences. As the **Marketing Manager, Affinity Advisor**, you will lead, plan, execute, and optimize omni-channel marketing programs that support Manulife's Affinity business in Canada, including Health & Dental Insurance, Travel Insurance, and partner-based insurance solutions. You will drive acquisition, retention, and loyalty while helping to grow sales across advisor, and partner distribution channels. This includes supporting key customer segments such as retirees, self-employed Canadians, families, travellers, and individuals transitioning from group benefits coverage. We're looking for a strategic marketer who brings innovative thinking, excels at collaboration, and thrives in a fast-paced environment. An effective communicator and relationship builder, you can navigate complex stakeholder groups while inspiring teams to deliver exceptional results. **Position Responsibilities:** ***Leadership & Collaboration*** * Proven experience delivering impact and business results with a track record of developing and executing strategies to deliver both short-term and long-term results. * Effectively establish and manage relationships across marketing, product, sales, customer experience, analytics, and external agency partners. * Lead cross-functional teams to deliver integrated marketing programs on time, on budget, and aligned to business objectives. * Collaborate closely with partner organizations and distribution teams to identify new growth opportunities. * Champion a culture of innovation, experimentation, and continuous improvement. * Communicate and present effectively to stakeholders at all levels of the organization. * Adapt quickly to evolving business priorities, market conditions, and customer needs. * Lead and develop a team of marketing and communications professionals focused on delivering growth and exceptional customer experiences. ***Business Acumen*** * In-depth experience with digital, direct, analytical marketing and funnel optimization, with a strong understanding of what drives return on marketing investment. * Proven track record successfully driving marketing efficiency, delivering marketing KPIs and