Senior Omnichannel Manager DTC

**The Position** ---------------- As Senior Omnichannel Manager DTC, you will continuously advance the digital experience strategy and develop innovative approaches and concepts based on evolving customer needs, with a particular focus on marketing automation. You will shape high-quality digital touchpoints, connect digital services with customer campaigns, and coordinate local implementation in close collaboration with cross-functional, international and global teams. You will help establish a data-informed, compliant, and scalable DTC operating model that connects consumer activation, personalized experiences, and continuous optimization across the end-to-end customer journey. **Tasks & responsibilities** ---------------------------- * In this role, you will plan digital media activities for Human Pharma Germany, specifically for the DTC strategy, and optimize channels while supporting the development of customer campaigns based on customer needs, insights and brand positioning. * You will design and orchestrate end-to-end consumer and patient journeys, connecting paid media, search, social media, websites, digital services and relevant conversion points to create a consistent and increasingly personalized experience. * You will translate business and customer needs into MarTech and marketing automation use cases, including segmentation, trigger-based communication, campaign workflows, personalization, and continuous journey optimization. * Within Germany’s focus-country role, you will contribute to global platform strategies, the effective use, scaling and further development of relevant capabilities and support the selection of global external partners and represent local interests in global project teams. * You will define clear objectives and measurement frameworks for DTC activities and use funnel, engagement, conversion and outcome indicators to identify journey barriers, optimize touchpoints, and establish continuous test-and-learn cycles. Therefore, and in close collaboration with analysts, you will translate reporting and insights into actionable business recommendations, take ownership of continuous campaign optimization, and proactively steer resulting actions. * With a focus on consumer activation, you will develop the strategy for Human Pharma Germany in alignment with the global strategy and lead pilots and campaign implementation across paid, owned and relevant earned touchpoints. * You will establish the relevant tool in Human Pharma Germany, manage user profiles and employee training, and continuously advance local adoption. * When managing the budget entrusted to the role, you will ensure its effective allocation in line with strategic priorities, compliance requirements, and company standards. * Together with Business Development and relevant internal functions, you will scout innovative start-up companies and support the successful implementation of resulting projects. **Requirements** ---------------- * Master’s degre