Marketing Growth & Content Optimization Manager

**Range:** 78,400.00 - 117,600.00 CAD **Job Description:** **Marketing Growth & Content Optimization Manager** We are ready to take this game to the next level and need someone passionate to develop and execute integrated marketing strategies and campaigns that drive player acquisition, engagement, and revenue growth across the lottery portfolio. The role provides subject matter expertise in media and growth marketing, leveraging consumer insights, performance data, and market trends to optimize marketing effectiveness and identify growth opportunities. The Marketing Manager partners with internal teams, agencies, and external vendors to deliver measurable business results and ensure marketing initiatives align with business and consumer objectives. **YOUR ROLE IN THE GAME** Reporting to the Sr. Manager, Growth & Content Optimization, you will be empowered to: * Partner with Analytics and Media Agency teams to develop actionable insights that optimize campaign performance, improve media efficiency, drive audience acquisition and retention, and deliver targeted revenue growth against product objectives. * Develop and execute integrated marketing strategies, campaigns, and promotional initiatives that support lottery products, offers, and customer experiences across paid media, search, social, CRM, digital, experiential, and public relations channels. * Support Product Leads through all campaign phases, including planning, briefing, concept development, execution, optimization, measurement, and post-campaign analysis. * Monitor marketing and media KPIs, evaluate campaign and product performance against market trends and benchmarks, and proactively identify opportunities, risks, and optimization strategies to maximize business results. * Identify and evaluate growth opportunities through media innovation, customer insights, audience strategies, channel expansion, emerging industry trends, and new marketing concepts. * Support Product Leads in the development of annual revenue targets, strategic plans, and performance forecasts while identifying opportunities to address evolving consumer needs and market trends. **WHAT YOU BRING TO THE GAME** ***Education & Experience:*** * Bachelor's degree or equivalent combination of education and relevant work experience. * Minimum three (3) years of experience in growth marketing, media strategy, performance marketing, digital marketing, advertising, or related consumer-facing marketing disciplines. * Demonstrated experience planning, launching, managing, and optimizing multi-channel media campaigns with accountability for business and performance outcomes. * Experience working with media agencies and leveraging campaign performance data to inform strategic decisions and optimizations. * Strong understanding of media KPIs, measurement frameworks, attribution methodologies, audience targeting, and marketing analytics. * Hands-on experience managing consumer acquisition and engagement initiatives acr