Senior Account Manager

**Senior Account Manager, B2B Experiential Marketing & Account Leadership** We're looking for a **Senior Account Manager** to join our B2B Experiential Marketing team, serving as a strategic client leader and trusted partner while driving the planning and execution of live experiences for business audiences. This individual will lead client relationships, oversee program delivery, manage budgets and profitability, and guide cross-functional teams to deliver impactful experiences that support customer engagement, pipeline, partnership, and business objectives. Success in this role requires a balance of **client leadership, experiential marketing expertise, strategic thinking, commercial acumen, and executional excellence**. **Client Leadership & Business Partnership** * Serve as the primary day-to-day client contact and trusted advisor across assigned accounts. * Build strong client relationships by understanding business objectives, marketing priorities, and organizational dynamics. * Lead strategic conversations that connect experiential marketing programs to broader business goals. * Facilitate client meetings, presentations, workshops, and program reviews with confidence. * Anticipate client needs, provide proactive counsel, and identify opportunities to strengthen partnerships and grow agency business. **Account / Program Management & Strategic Leadership** * Lead a variety of B2B experiential marketing programs, including conferences, trade shows, executive events, customer and partner programs, sponsorships, hospitality, and employee engagement events, from concept through execution and post-event reporting. * Partner with Project Management to develop scopes of work, workbacks, staffing plans, and operational roadmaps. * Collaborate closely with strategy, creative, production, operations, finance, and analytics teams, serving as the voice of the client internally. Be the quarterback on behalf of the client. * Anticipate risks, solve challenges proactively, and maintain accountability for program performance, quality, and client satisfaction. * Translate business objectives into experiential marketing strategies and recommendations. * Develop engagement programs for customers, prospects, partners, employees, and other business audiences that drive measurable results. * Bring forward innovative ideas informed by audience needs, customer journeys, industry trends, and marketplace insights. **Financial Accumen** * Own program budgets, forecasts, reconciliations, and profitability management. * Develop estimates, scopes of work, change orders, and client proposals. * Monitor financial performance and identify opportunities to improve efficiency and profitability. * Support account growth through strong client stewardship and commercial management. **Team Leadership & Collaboration** * Lead and motivate cross-functional teams to deliver exceptional client outcomes. * Mentor and develop junior team members. * Foster a culture of collabo