Influence & Media Manager(Senior)

**About us** TP-Link is a key player in the LAN and WAN (SD Network and SD WAN) products and solutions market. Renowned for the reliability of its products, the company is a world leader in the network products market, offering innovative, award-winning solutions. TP-Link is the No. 1 supplier of WLAN products and distributes its products in more than 170 countries. TP-Link France is seeking an Influence & Media Manager to support the company's growth in France. **About the Role** We are looking for a passionate and experienced Influence & Media Manager to lead our influencer marketing and media strategy. This role is key to building brand visibility, credibility, and engagement across digital and offline touchpoints. The ideal candidate has deep expertise in KOL management, media planning, and brand storytelling, with a proven ability to deliver impactful campaigns that drive awareness and conversion. **Key Responsibilities** Influence & KOL Strategy · Develop and execute the overall influence and ambassador strategy across social platforms (Instagram, TikTok, YouTube, X, etc.). · Identify, negotiate, and manage collaborations with KOLs, creators, and brand advocates aligned with brand values. · Supervise influencer activations (briefing, content validation, KPI tracking, reporting). · Monitor trends and emerging voices to keep the brand relevant and innovative in the influence ecosystem. Media Planning & Buying · Build and implement the media plan (online and offline) to support launches, campaigns, and brand awareness objectives. · Manage agency and partner relationships for paid media, display, and programmatic campaigns. · Optimize performance through continuous A/B testing, audience targeting, and data-driven insights. Cross-Functional Collaboration · Work closely with the Marketing team members to ensure message consistency across all channels. · Adapt campaigns to local markets. · Manage and optimize budgets for influencer and media activities. Analysis & Reporting · Define KPIs and deliver regular performance reports on influencer and media campaigns. · Leverage data and social listening to refine strategy and maximize ROI. **Your profile** · 5+ years of experience in influencer marketing, media strategy, or communication—ideally within consumer tech, lifestyle, or FMCG sectors. · Strong network of influencers, agencies, and media partners. · Solid understanding of social media platforms, content trends, and community dynamics. · Proven ability to manage multi-channel campaigns from conception to execution. · Excellent negotiation, analytical, and communication skills. · Fluent in French and English (both written and spoken). · Preferred Skills · Experience with performance-driven influencer campaigns (affiliate, KPI-based models). · Familiarity with tools such as Traackr, Kolsquare, HypeAuditor, or Meltwater. · Strategic mindset with hands-on operational agility. **We Offer** · Competitive compensation