Marketing Executive

We’re hiring: Tech Marketer, GenusLab Technologies (Abuja, Full-time) GenusLab Technologies is an Abuja-based tech company working across digital product development, technology education, creative media and marketing. In September we launched GenusLab Academy, a learning platform where people build tech skills through AI-powered quizzes, daily live episodes and leaderboards, and win cash prizes along the way. Learn. Compete. Get paid to grow. We’re looking for a tech marketer to own how our products reach users and businesses, from positioning and launches to growth and retention. What you’ll do Shape the positioning and messaging for GenusLab Academy and our software, app and web development services Plan and run go-to-market for new features, courses and product launches Build and improve the full funnel: ad, landing page, sign-up, first quiz, Premium subscription Run acquisition campaigns across paid social, search and content, and manage budget against results Drive activation, retention and referrals through email, push notifications and in-app campaigns Work closely with the product and engineering teams to turn user data and feedback into growth ideas Market our development services to businesses, with case studies and B2B outreach content Track and report on cost per acquisition, conversion, retention and revenue What we’re looking for At least 2 years’ experience marketing a tech product, app, SaaS or digital platform Strong understanding of growth funnels, user acquisition and retention Hands-on with tools like Meta Ads Manager, Google Ads, Google Analytics or Mixpanel, and an email or CRM platform Able to explain technical products in clear, simple language Comfortable with data: you set targets, run tests, and make decisions from the numbers Experience with edtech, gaming, community products or B2B tech services is a plus Details Location: Abuja (on-site) Type: Full-time How to apply Send your CV and a short note on a tech product you’ve helped grow (what you did and the results) to dev@genuslabtechnologies.com with the subject “Tech Marketer – Your Name”. <