Marketing Assistant

ABOUT RISE AGENCY We're a full-service marketing agency built on one idea: creativity rooted in results. Most marketing people are either brilliant creatives who ignore the numbers, or performance marketers with no cultural instinct. We do both and we sit at the intersection of culture, creativity and measurable growth. We work with African tech startups, emerging consumer brands and founder personal brands. Our current work spans luxury fragrance, prop tech, hospitality, men's skincare and children's education; across Lagos, London and the US. We structure our offering around where a brand actually is: Stage 1 for brands starting out (brand strategy and identity), Stage 2 for brands ready to scale (content production, social and paid). You'd work across both. THE ROLE Execute the marketing work we sell. This is a delivery role. You take an approved strategy and make it real; research, content, campaigns, reporting. You'll work across several client accounts at once, and you'll see the full arc of each one: what we proposed, what we built, what it produced. It's a strong role for someone with two to three years behind them who wants range rather than a narrow lane. In a small agency you touch everything, and you'll learn faster here than in a large team where you'd own one channel. WHAT YOU'LL OWN Marketing strategy drafting Draft marketing strategies for assigned accounts, from research through to a document a client pays for Build the full strategy: market context, audience and cultural insight, positioning, channel plan, content pillars, timeline, and the metrics we'll be judged on Every strategy starts with the client's business goal. Not "what do you want posted," but what has to be true for this to have worked Adapt our existing sector strategies for comparable brands rather than starting from zero each time Draft the strategy sections of proposals and pitches Client support Sit in on discovery calls and client meetings; take notes, capture actions, circulate them Respond to client questions on live work within our response standard Prepare client-facing documents, updates and presentations Support client on boarding and off boarding Escalate anything about scope, timeline or money to the Head of Business & Strategy the same day; never answer it yourself Campaign execution Deliver campaign components across live client accounts to brief and to date Build content calendars from approved strategy Coordinate production; shoots, assets, scheduling, approvals Brief designers and editors from our vendor network, and quality-check what comes back Research & strategy support Market and competitor research on assigned accounts Audience and cultural research; a brand launching in Lagos and the same brand launching in London are two different jobs Support the Head of Business & Strategy on strategy documents and proposals Content & copy Write client copy: captions, email, ad copy, short-form scripts Keep every client's voice distinct from every other client's Performance & reporting Track campaign metrics against what was promised in the proposal Build monthly client reports; what worked, what didn't, what we'd change Flag under performance early rather than explaining it at month end Account support Keep our CRM current on your accounts: tasks, status, dates Give honest status, including bad status, at daily stand-up WHAT SUCCESS LOOKS LIKE First 30 days; you're running content calendars on at least two accounts, your research is being used in live strategy, and nothing assigned to you has slipped without you flagging it first. First 90 days; you deliver campaign work with light supervision, your client reports go out without rework, and the Head of Business & Strategy is briefing you on outcomes rather than tasks. WHO YOU ARE Essential 1-2 years in marketing; agency, in-house, or a mix You can write. Clean copy in a brand's voice, not your own Comfortable with data. You can read campaign metrics and say what they mean, not just report them You've run research that changed a decision, not research that filled a slide Organized. You work to a calendar and update systems without being asked Strong instinct for Nigerian and African digital culture; what travels, what falls flat, and why Excellent written English Experience across more than one channel; social, email, paid, content Canva, Meta Ads Manager, Google Analytics, email platforms This isn't for you if You need to be told what to do next You go quiet when something slips You've only ever run one channel and want to keep it that way COMPENSATION N100,00 base pay + commission on new accounts Health Insurance HOW TO APPLY Send your CV and a short note to hiring@risemediaafrica.com Include one piece of marketing work you've done. <