Regional Business Development Manager - Lagos Region

WE’RE HIRING: REGIONAL BUSINESS DEVELOPMENT MANAGER Cosmetics, Beauty & FMCG Talent Spur Advisory Limited is recruiting an experienced Regional Business Development Manager on behalf of a growing company in the cosmetics, beauty and personal care sector. We are looking for a commercially driven professional with an established trade network and a proven ability to turn market opportunities into active distribution, sales and revenue growth. Role Details Location: Surulere, Lagos Employment Type: Full-time Work Arrangement: Field-based, with extensive business travel Reporting To: National Business Development Manager Compensation: ₦500,000 monthly base salary + sales commissions + KPI bonus About Talent Spur Advisory Talent Spur Advisory Limited provides HR consulting, recruitment, payroll administration, performance management and strategic people management support to organisations across various industries. About the Role The successful candidate will take ownership of sales growth, distributor development and market expansion within the assigned territory. You will identify and activate distributors, strengthen relationships with wholesalers and retailers, open new markets, and improve product availability and visibility across cosmetics, beauty, personal care and other relevant trade channels. Experience in both cosmetics/beauty and FMCG is mandatory. Candidates with an established network of relevant distributors, wholesalers and retailers will have a significant advantage. Key Responsibilities Develop and execute regional sales and business development plans to achieve monthly, quarterly and annual revenue, volume and distribution targets. Identify, acquire, activate and develop distributors, wholesalers, retailers and other trade partners. Expand market coverage across beauty stores, salons, supermarkets, wholesale and retail channels. Identify underserved markets, high-potential trade clusters and new routes to market. Manage distributor relationships, monitor sales and stock movement, and address gaps in market coverage or performance. Improve product availability and visibility through regular market visits and approved trade activations. Maintain a strong commercial pipeline and prepare accurate sales forecasts. Support collections, follow up on outstanding balances and escalate overdue accounts. Monitor competitor pricing, promotions, distribution activities and customer purchasing trends. Submit clear sales, distribution and market intelligence reports with practical recommendations. Work closely with internal teams to deliver commercial objectives and comply with approved pricing, credit and sales policies. Requirements Bachelor’s degree or equivalent qualification in Marketing, Business Administration, Sales, Economics or a related discipline. Minimum of 8 years’ relevant experience in FMCG sales, business development, regional sales management or distribution. Hands-on cosmetics/beauty industry experience and FMCG experience are mandatory. Proven record of achieving sales targets and building productive distributor networks. Experience managing a defined territory or multiple markets. Strong understanding of Nigerian trade channels, distribution structures and route-to-market strategies. An existing network of cosmetics, beauty, personal care or FMCG trade partners is a significant advantage. Strong negotiation, relationship management, commercial analysis and reporting skills. Proficiency in Microsoft Office, CRM systems and sales reporting tools. Ability to work independently, take ownership of results and travel extensively. High standards of integrity, accountability and professionalism. What Success Looks Like Achievement of agreed sales, revenue and collection targets. Acquisition and activation of productive distributors. Measurable growth in market coverage, product availability and visibility. Strong trade relationships that generate repeat business. Accurate forecasts, timely reporting and actionable market insights. Why Join? This is an opportunity to take direct commercial ownership of a growing brand’s market expansion, build a stronger distribution network and earn performance-based rewards tied to measurable results. Application Closing Date: 10 November 2026 How to Apply Send your CV to careers@talentspuradvisory.com using “Regional Business Development Manager – Your Name” as the email subject. In your application email, briefly state: Your current location and earliest available start date. Your experience in cosmetics/beauty and FMCG. The markets and trade channels where you have established commercial relationships. Your distributor development achievements and measurable sales results. This is an urgent recruitment. Applications will be reviewed as received, and shortlisted candidates may be contacted before the closing date. Candidates available for an immediate interview and early resumption are encouraged to apply. <