ADMISSIONS AND MARKETING MANAGER

Schedule 1 – J JOB DESCRIPTION FOR ADMISSIONS AND MARKETING MANAGER Job Title: Admissions and Marketing Manager Reports to: Head of Operations Reporting line: Admissions Officer, Marketing Officer, Content Creator Department & School: Administration / Teenee Todds / Broadoaks British School Application: Send CV to recruitment@broadoaksbritishschool.com OVERVIEW OF THE ROLE The Admissions and Marketing Manager is responsible for the day-to-day leadership and coordination of the Admissions and Marketing functions across Teenee Todds Day Nursery and Broadoaks British School. The role focuses on driving pupil enrolment and retention, strengthening the school's brand visibility and ensuring effective prospective-parent engagement. The Manager oversees admissions processes, implements marketing strategies, supervises the Admissions and Marketing teams, and provides functional direction to Front Desk Officers on parent engagement and enquiry management. The role requires strong leadership, strategic thinking and a results-driven approach to achieving the school's growth objectives. RELATIONSHIPS The Admissions and Marketing Manager reports directly to the Head of Operations and works closely with the Head of School, Administrative Manager and other departmental heads. The Manager provides direct day-to-day supervision to the Admissions Officer and Marketing Officer, with functional oversight of Front Desk Officers in relation to admissions enquiries, prospective-parent engagement and customer service standards. The Manager is responsible for coordinating the activities of the assigned teams, setting operational targets, monitoring performance and providing regular reports to the Head of Operations. Admissions Management and Enrolment Oversee the day-to-day management of admissions across both campuses. Develop and implement admissions plans to achieve approved enrollment targets. Monitor the admissions process from prospective-parent enquiry through application, assessment, offer and enrolment. Ensure timely follow-up of prospective parents and effective management of the admissions pipeline. Monitor enquiry-to-application and application-to-enrolment conversion rates. Ensure admissions documentation, databases and student application records are accurate and up to date. Identify gaps in the admissions process and implement improvements to increase conversion and reduce lost enrolment opportunities. Coordinate with relevant academic departments to ensure timely assessments, feedback and admissions decisions. Prepare regular admissions performance reports and recommend strategies to improve enrolment. Parents and Community Relations Establish and maintain high standards of parent engagement and customer service across both campuses. Provide functional direction to Front Desk Officers on prospective-parent enquiries, parent communication and service delivery. Ensure prospective-parent enquiries are acknowledged and responded to promptly. Monitor the quality of parent interactions and ensure consistent communication across the Admissions and Front Desk teams. Oversee the resolution of routine admissions and parent-related complaints. Escalate significant or sensitive parent concerns, including reputational matters, fee disputes and policy-related issues, to the Head of Operations. Ensure prospective parents receive accurate information about the school's programmes, facilities, policies and admissions requirements. Promote positive parent experiences throughout the admissions journey. Marketing & Brand Positioning Develop and implement marketing strategies and campaigns aligned with the school's objectives and growth targets. Strengthen the school's brand positioning, visibility and competitive advantage. Oversee the school's digital presence, including social media platforms, website content and online engagement. Supervise the creation of marketing content, photography, videography and promotional materials. Ensure consistency in the school's brand identity, messaging and communication across both campuses. Plan and coordinate promotional activities, open days, exhibitions, community outreach and school events. Identify opportunities for partnerships, sponsorships, public relations and other promotional initiatives. Monitor marketing campaign effectiveness, audience engagement and lead generation. Ensure marketing activities effectively support admissions and enrollment objectives. Coordinate external marketing vendors and service providers where necessary and within approved budgets. Team Management and Performance Monitoring Provide day-to-day supervision and direction to the Admissions Officer and Marketing Officer. Set operational targets, allocate responsibilities and monitor team performance. Provide functional guidance to Front Desk Officers on admissions enquiries and parent engagement. Participate in recruitment, onboarding, performance appraisals and staff development for the teams under the Manager's functional oversight. Identify training needs and implement measures to improve team effectiveness. Monitor staff attendance, punctuality, productivity and compliance with established procedures. Promote teamwork, accountability and effective communication across the Admissions, Marketing and Front Desk teams. Provide regular feedback and performance updates to the Head of Operations. Business Development and Growth Identify opportunities to increase pupil enrolment, retention and the school's market reach. Develop initiatives that strengthen relationships with prospective families, existing parents and the wider community. Explore strategic partnerships and community engagement opportunities that support school growth. Monitor market trends, competitor activities and parent expectations to identify opportunities for improvement. Provide recommendations on new initiatives, promotional activities and service improvements. Contribute to the preparation of annual Admissions and Marketing plans and budgets. Monitor expenditure against approved budgets and ensure effective utilisation of resources. Reporting and Accountability Prepare and submit weekly and monthly Admissions and Marketing reports to the Head of Operations. Track and report on enquiries, applications, assessments, offers, enrolments and conversion rates. Provide regular updates on marketing campaigns, lead generation, digital engagement and promotional activities. Analyse performance data and recommend corrective actions where targets are not being achieved. Identify operational challenges, emerging risks and opportunities requiring management attention. Ensure accurate and timely maintenance of departmental records and reports. General Admissions & Compliance Ensure Admissions and Marketing activities comply with established school policies and procedures. Maintain confidentiality and appropriate handling of prospective-parent and student information. Ensure proper documentation and record-keeping across the functions. Participate in management meetings and contribute to departmental planning. Work collaboratively with academic and non-academic departments to support school objectives. Perform other reasonable duties assigned by the Head of Operations or School Management consistent with the role. Authority and Decision Making Direct the day-to-day activities of the Admissions and Marketing teams. Set operational targets and monitor performance within approved departmental objectives. Provide functional direction to Front Desk Officers on admissions enquiries and parent engagement. Resolve routine admissions and parent-related concerns within established school policies. Make recommendations on admissions offers, fee concessions and policy exceptions for approval by the Head of Operations. Participate in recruitment and performance appraisals for assigned teams. Recommend changes to processes, staffing and marketing initiatives to improve departmental effectiveness. The Manager does not have independent authority to approve fee concessions, policy exceptions, significant financial commitments or matters reserved for the Head of Operations or higher management. QUALIFICATION & EXPERIENCE Bachelor's Degree in Marketing, Business Administration, Communications, Public Relations or a related field. A Master's Degree or MBA is an added advantage. Relevant professional qualifications in Marketing, Digital Marketing, Business Management, Sales or Communications will be an advantage. Minimum of 5 years' relevant experience in Marketing, Admissions, Business Development, Sales or Customer Relations, with at least 2-3 years in a supervisory or managerial role. Experience in the education sector, particularly in an international school environment, is preferred. Demonstrable experience in managing teams, developing marketing campaigns, driving customer engagement and achieving measurable business targets. WORKING LANGUAGE English WORKING HOURS Monday through Friday from 7:20 am to 4:30 pm. Selected Saturdays may be required for training or community outreach. LOCATION Abuja, Nigeria This Job Description is not exhaustive and may be updated to reflect changes in job requirements and business needs <